Brand Tone

Professional, knowledgeable, trustworthy, friendly, and approachable.

Brand Values

• •Quality and Reliability
• •Expertise and Knowledge
• •Customer Service
• •Passion for Boating
• •Convenience

Best Practices

• •Lead with Expertise: Always frame content from a position of knowledge and authority. Use precise, technical terms where appropriate but explain the benefits in a clear, customer-focused way.
• •Showcase, Don't Just Tell: Use high-quality visuals of completed installations as the primary content driver on social media. The copy should complement the image, detailing the products used and the successful outcome for the customer.
• •Maintain a Professional yet Approachable Voice: Use phrases like "We had the pleasure of..." or "We recently worked on..." to sound professional yet personable. Avoid overly casual slang, but embrace the term "boaties" which aligns with the New Zealand context.
• •Focus on Benefits and Solutions: Instead of just listing product features, translate them into tangible benefits for the boater—safer navigation, better fish finding, more enjoyment on the water, etc.
• •Reinforce Trust and Reliability: Consistently mention key value propositions like being a family-owned business, offering a mobile service, and working with the best brands to build and maintain trust with your audience.

Social Perception

Overwhelmingly positive; perceived as professional, technically skilled, reliable, knowledgeable, courteous, and a trusted partner for high-quality, clean, and professional installations.

Copy Examples

• •Serious about your sounder? So are we. We recently completed a full tech upgrade on this Stabicraft 2250, including a Simrad Halo Radar and Minn Kota Instinct Quest. Ready for a setup that gives you a real edge on the water? Send us a message to chat about a custom package for your boat. #MarineElectronics #Simrad #MinnKota #BoatUpgrade
• •Your boat deserves the best. We don't just sell marine electronics—we ensure they perform flawlessly. Our professional, mobile installation service brings our expertise directly to your driveway or marina across the Bay of Plenty. From fishfinders to full navigation suites, we guarantee a clean installation for maximum reliability when you need it most.
• •Don't let outdated tech hold you back this season. Upgrade to a Garmin GPSMAP and experience unparalleled navigation and clarity. As certified installers, we'll ensure your new system is perfectly integrated for your vessel and your style of fishing. Contact us for a personalized quote and get the best out of your time on the water.
• •Expert Marine Electronics | ECME. Professional sales & mobile installation of Garmin, Lowrance & Simrad. Get expert advice & a flawless setup. Trusted by boaties across the Bay of Plenty.
• •We're a family of passionate boaties, dedicated to fitting your vessel with the most reliable electronics on the market. For us, it's about providing the quality, expertise, and service you need to feel confident and safe on the water. That's the East Coast Marine Electronics promise.