Brand Tone

Knowledgeable & Experienced, Supportive & Community-Oriented, Friendly & Approachable, Quality-Focused & Ethical, Passionate

Brand Values

• •Quality
• •Craftsmanship Support
• •Customer Service
• •Ethical Sourcing & Sustainability
• •Heritage & Experience
• •Community

Best Practices

• •Prioritize "Quality" and "Craftsmanship": These are central to the brand. Ensure these concepts are woven naturally into product descriptions, blog posts, and social media updates. Always highlight the superior nature of the materials and the skill they enable.
• •Emphasize Support & Expertise: Position the brand as a knowledgeable partner, not just a retailer. Use phrases like "we're here to help," "expert advice," and share tips or insights related to leathercraft.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects of leather, keep the language accessible. Invite questions and interaction. Use a welcoming tone in all communications.
• •Showcase the "Family-Run" and "Ethical" Aspects: Briefly mentioning their heritage and commitment to ethical sourcing adds depth and trustworthiness. This resonates with customers who value authenticity and responsibility.
• •Foster Community: Encourage user-generated content, feature customer projects, and use inclusive language ("our crafting community," "fellow artisans"). This reinforces the supportive and community-oriented values.

Social Perception

Trusted, family-run Australian business providing high-quality materials and excellent support to the leathercraft community.

Copy Examples

• •Headline (Website/Social Media): Over 30 Years of Fuelling Australia's Leather Craftsmanship. Discover Our Quality Hides and Expert Advice.
• •Product Description Snippet: Feel the difference quality makes. Our ethically sourced [Leather Type] is hand-selected for its superior finish and durability, perfect for your next masterpiece. Need guidance? Our family has been working with leather for generations – we're here to help!
• •Social Media Post (Community Focus): Just look at this incredible [Project Type] shared by one of our talented customers, using our [Leather Type]! We love seeing your creations. Tag us @EastCoastLeather or use #ECLeatherCraft to share your passion. Let's build this craft community together!
• •About Us Snippet: More than just a supplier, East Coast Leather is a family passion. Since 1982, we've been dedicated to providing Australian artisans with the finest ethically sourced leathers and the kind of know-how that only decades in the trade can bring. Your craft is our commitment.
• •Workshop/Event Promotion: Unlock your leathercraft potential! Join our [Workshop Name] workshop and learn from seasoned artisans. We provide the premium materials, you bring the creativity. Let's craft something beautiful together at The Leather Shed.