Brand Tone

Professional, Reliable/Trustworthy, Knowledgeable, Service-Oriented, Established

Brand Values

• •Quality
• •Customer Focus/Service
• •Expertise & Support
• •Reliability & Accessibility
• •Integrity & Hard Work
• •Partnership

Best Practices

• •Speak to the Professional: Always address the expertise and needs of flooring installers and contractors. Use industry-relevant terminology correctly but avoid overly dense jargon where clarity is key.
• •Emphasize Reliability and Quality: Consistently reinforce the dependability of the products and the company. Use words like "trusted," "proven," "high-quality," and "durable."
• •Be Direct and Solution-Oriented: Professionals are busy. Get straight to the point, highlighting benefits like time-saving, efficiency, and problem-solving.
• •Showcase Expertise, Don't Just Claim It: Instead of just saying "we're experts," demonstrate it by offering useful tips, referencing training, or explaining product benefits clearly.
• •Maintain a Helpful, Supportive Stance: Reinforce the "Customer Care Commitment" by using language that conveys partnership and support. Phrases like "we're here to help," "your success is our goal," or "count on us" can be effective.

Social Perception

For Professionals, Resourceful, Dependable, Limited Public Profile, Generally Positive (within its niche)

Copy Examples

• •Headline: Your Project. Our Priority. Pro-Grade Supplies Delivered. Body: At East Bay Supply Co., we understand that your reputation is built on quality. That's why we provide a comprehensive range of trusted flooring installation supplies and the expert support to ensure every job is a success. Get what you need, when you need it.
• •Headline: Beyond the Basics: Partner with East Bay Supply Co. Body: With over 155 years of industry experience through our William M. Bird heritage, East Bay Supply Co. offers more than just materials. We provide solutions, training, and the dedicated service you need to tackle any flooring challenge. Visit a pro shop or shop online today.
• •Headline: Stop Searching. Start Installing. Body: East Bay Supply Co. is your one-stop source for every flooring installation essential. From subfloor prep to finishing touches, find top brands and expert advice, all designed to save you time and keep your projects moving.
• •Headline: Quality You Can Stand On. Supplies You Can Trust. Body: Equip yourself with the best. East Bay Supply Co. stocks an extensive inventory of high-performance flooring tools and materials from leading manufacturers. Our knowledgeable team is here to help you select the right products for a flawless finish, every time.
• •Headline: The Foundation for Flooring Excellence – East Bay Supply Co. Body: For nearly two decades, flooring professionals have relied on East Bay Supply Co. for top-tier supplies and unwavering support. Experience the difference our commitment to quality and customer care can make on your next installation.