Brand Tone

premium, passionate, and educational

Brand Values

• •Quality
• •Authenticity
• •Inspiration
• •Joy
• •Sustainability

Best Practices

• •Lead with Legacy and Provenance
• •Use Evocative, Sensory Language
• •Emphasize the 'Moment'
• •Educate with Passion
• •Maintain a Unified Voice of Quality

Social Perception

The public perception of East 33 Sydney aligns with its branding as a purveyor of high-end, quality seafood. It is recognized as Australia's largest vertically integrated producer of Sydney Rock Oysters, a fact that lends it authority and market leadership. The brand is associated with luxury dining experiences, often featured on the menus of premium restaurants and promoted through collaborations with high-end brands like Cloudy Bay wines and Archie Rose Distilling Co. Customer reviews and media mentions often praise the exquisite taste and quality of the oysters. The narrative of supporting local, multi-generational farming families also resonates positively, adding a layer of community and tradition to the brand's identity. The company's public listing on the Australian Securities Exchange (ASX) and its detailed annual reports project an image of a sophisticated and ambitious corporate entity aiming for both domestic and international growth.

Copy Examples

• •Born of pristine Australian waters, savored in a single moment. Our Sydney Rock Oysters are more than a delicacy; they are an invitation to experience joy in its purest form. Discover the taste of wild elegance. #East33 #SydneyRockOyster #PureJoy #AustralianSeafood
• •A Legacy in Every Shell. For over a century, our family of farmers has cultivated the rare Sydney Rock Oyster along the 33rd parallel. It’s a story of heritage, dedication, and the unfiltered taste of Australia's most pristine waters. Taste the tradition.
• •From our hands to your table. East 33 unites generations of oyster farmers to bring you the unparalleled quality of the Sydney Rock Oyster. Experience the craft, the heritage, and the unforgettable flavor. Order for home delivery or find us at Australia's finest restaurants.
• •Pioneering a sustainable future for a timeless Australian icon. At East 33, our commitment to world-class sustainability practices ensures the health of our estuaries and the vitality of our communities. We believe the future of luxury is rooted in responsibility. #Sustainability #Aquaculture #AustralianBusiness #OysterIndustry
• •Dear [Name], We believe the greatest moments are shared. That's why we've partnered with [Partner Brand] to create an experience that celebrates the art of flavor. Our native Sydney Rock Oysters, with their complex notes and creamy finish, find their perfect match in [Partner Product]. Elevate your next occasion and savor a moment of true inspiration. Explore the collection.