Brand Tone

Educational & Informative, Empowering & Positive, Friendly & Approachable, Authentic & Passionate, Direct & Open

Brand Values

• •Sustainability & Eco-consciousness
• •Empowerment of Tweens
• •Health & Wellbeing
• •Education
• •Ethical Practices
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., words to use/avoid, sentence structure, level of formality) and share it with anyone creating content. For Earthy Tweens, this would include words like "empower," "conscious," "kind," "natural," "discover," "explore," while avoiding overly technical jargon or condescending language.
• •Know Your Audience Deeply: Understand what resonates with tweens (and their parents). Use language and references that are relevant and engaging for this specific demographic. For Earthy Tweens, this means balancing youthful appeal with clear information for parents who are often the purchasers.
• •Prioritize Your Core Values: Ensure your brand values (sustainability, empowerment, education) are consistently woven into all copy. Every piece of content should, in some way, reflect what Earthy Tweens stands for.
• •Be Authentic and Transparent: Share the "why" behind your products and your mission. Use storytelling to connect with your audience on an emotional level. The founder's story and the journey of the brand are powerful assets for Earthy Tweens.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or an email newsletter, the tone should feel familiar and cohesive. Regular audits of content across different platforms can help ensure this consistency.

Social Perception

Positive & Purpose-Driven, Niche Specialist, Trustworthy, Relevant & Modern, Slightly Premium

Copy Examples

• •Wave goodbye to plastic bottles and hello to happy hair! 🌿 Our solid shampoo bars are packed with natural goodness to keep your tween's hair feeling amazing, and the planet smiling too. Less waste, more wow! ✨ What's your favorite eco-swap you've made? #EarthyTweens #ShampooBar #GoGreen #SustainableKids #TweenCare
• •Did you know an average person uses hundreds of plastic period products in their lifetime? 😱 At Earthy Tweens, we believe in a comfier, kinder way. Discover our range of sustainable period care that’s gentle on you and the Earth. Let's empower our tweens to make choices that feel good, inside and out! Learn more on the blog this week. #PeriodPositive #EcoFriendlyPeriods #TweenWellness
• •Empowering Tweens, Protecting Our Planet. 🌱 Shop conscious, live vibrantly. Discover Earthy Tweens – where sustainability meets style for the next generation of changemakers. #SustainableLiving #EcoTween #FutureLeaders
• •Looking for safe, natural, and earth-kind products your tween will actually love? 🤔 Earthy Tweens offers a curated collection of sustainable essentials, from skincare to cool eco-fashion. Give them the good stuff, teach them to care for our world. Shop now and make a difference, one tween at a time! #ParentingTweens #EcoFriendlyFamily #ConsciousChoices
• •Ready to take on the day, naturally? Our tween deodorant is made with gentle, effective ingredients to keep them feeling fresh and confident, without any nasties like aluminum or parabens. Because growing up should be about exploring, not worrying! 🌿 #NaturalDeodorant #TweenLife #SafeSkincare #EarthyTweens