Tono de Marca

nurturing, gentle, and comforting

Valores de Marca

• •Simplicity and Minimalism
• •Natural and Handcrafted Quality
• •Self-Care and Well-being
• •Transparency and Ethical Sourcing
• •Sustainability
• •Inclusivity

Mejores Prácticas

• •Use Sensory and Emotional Language: Consistently use words like "cozy," "warm," "comforting," "gentle," "glow," and "sensorial journey" to evoke the feeling of the brand, not just the function of the product.
• •Reinforce the "Handcrafted" Story: Always mention that products are "handcrafted in small batches." This highlights the artisanal quality and the personal touch from the founding sisters, setting it apart from mass-produced alternatives.
• •Lead with the "Why" (Self-Care): Frame every product and message around the central theme of turning skincare into a self-care ritual. Focus on the experience and the feeling of well-being it provides.
• •Maintain an Inclusive Voice: Continue using gender-neutral and age-inclusive language like "for everyone" or "no matter your age or gender" to make all potential customers feel welcome and seen.
• •Emphasize Simplicity and Transparency: In product descriptions and FAQs, clearly explain the purpose of each ingredient and keep the messaging straightforward. This builds trust and reinforces the value of being uncomplicated and transparent.

Percepción Social

The public perception of Earthy Affair, based on available online testimonials, is highly positive. Customers frequently mention the effectiveness of specific products like the "Seaweed and French Green Clay Mask" for acne and the "Rose Whipped Soap". The feedback often highlights the sensory experience—the feel and scent of the products—as a key part of the appeal. The brand is perceived as genuine and effective, delivering on its promise of gentle, natural skincare that provides visible results.

Ejemplos de Copy

• •Your Sunday reset, bottled. Our Seaweed & French Green Clay Mask isn't just about clarifying your skin—it's about clarifying your mind. Handcrafted to gently draw out impurities, leaving you with a soft, clean glow that feels like a fresh start. #EarthyAffair #SelfCareSunday #ClayMask
• •Wrap yourself in a warm, comforting hug. Our whipped body butter melts into your skin, delivering deep, lasting moisture without the fuss. Made with the finest natural butters and oils, it’s a simple, daily ritual for skin that feels as good as it looks. This is skincare that feels like self-care.
• •Tired skin? Let's make it a cozy affair.
• •Skincare for everyone. Gentle, simple, and handcrafted with love. No matter your age or gender, your skin deserves a little comfort. Discover the Earthy Affair glow.
• •Earthy Affair: Uncomplicate your skincare. Embrace the ritual.