Brand Tone

Professional and Technical.

Brand Values

• •Health
• •Safety
• •Innovation
• •Customer Satisfaction
• •Environmental Responsibility

Best Practices

• •Maintain a Professional, Scientific Voice: All copy should be authoritative and evidence-based. Avoid overly casual or emotional language. Use technical specifications and data to build trust and credibility.
• •Focus on "Safety" and "Health": These keywords are central to the brand's value proposition. Frame every product benefit in terms of how it creates a safer, healthier environment for people.
• •Target the Audience Directly: Address the specific pain points of facility managers, school principals, and clinic operators. Use headlines and opening lines that speak to their responsibilities (e.g., "Reduce staff sick days," "Ensure student wellness," "Protect patient health").
• •Emphasize Quality and Reliability: Use words like "certified," "medical-grade," "durable," and "tested" to reinforce the premium, high-stakes nature of the products. Highlight customer service as a key part of the reliable experience.
• •Be Clear About the "Why": Connect the technology back to the bigger picture. While the "how" (UVC, HEPA) is important, the "why" (protecting people, enabling safer operations, improving well-being) is what resonates and drives decisions.

Social Perception

Among its target audience, Earthwise UV is perceived as a provider of high-quality, specialized equipment. Customer testimonials praise the substantial quality of the products and the company's excellent customer service. The brand is not a mainstream consumer name; its reputation is built within specific industries like healthcare and education. There is no broad public perception due to its focused B2B market and lack of significant social media or news presence.

Copy Examples

• •Beyond the Surface Clean: How UVC Technology Reduces HAIs and Protects Your Patients.
• •A Safer Semester Starts with Cleaner Air. Discover Earthwise UV.
• •For us, it's not just about clean air —it's about confidence. Our commercial-grade UVC systems are engineered to eliminate 99.9% of airborne pathogens, creating safer spaces for your employees and customers. #AirPurification #UVC #WorkplaceSafety #HealthTech
• •Engineered for the most critical environments. Our KY-APS 500 medical-grade air purifier utilizes advanced HEPA and UVC sterilization to drastically reduce pathogens, allergens, and VOCs. Ensure the health of your staff and patients with every breath.
• •Earthwise UV: Intelligent Sterilization for a Healthier World.