Brand Tone

Artisanal & Handcrafted, Heartfelt & Comforting, Personal & Authentic, Nature-inspired & Serene

Brand Values

• •Quality Craftsmanship
• •Emotional Connection & Comfort
• •Artistic Integrity & Uniqueness
• •Customer Satisfaction
• •American Made

Best Practices

• •Emphasize "Handcrafted" and "Unique": Always highlight the artisanal nature of the products. Use words like "handcrafted," "handmade," "artisan," "one-of-a-kind," and "sculpted" to reinforce the personal touch and artistic quality.
• •Speak with Compassion and Empathy (especially for memorial products): When addressing sympathy and memorial gifts, use a gentle, understanding, and comforting tone. Focus on how the bells can provide solace, peace, and a way to cherish memories.
• •Incorporate Nature and Serenity: Use descriptive language that evokes the calming and beautiful sounds of nature. Words like "soothing," "melodic," "tranquil," "harmony," and references to garden and outdoor spaces will resonate with the brand's essence.
• •Maintain Authenticity and Share the Maker's Story: Weave in elements of Bruce Fraser's passion and dedication to his craft. This personal connection builds trust and reinforces the authenticity of the brand.
• •Use Customer Testimonials to Validate Claims: Integrate phrases and sentiments from positive customer reviews to provide social proof and echo the perceived value and emotional impact of the bells. For example, "Our customers say it's a 'beautiful piece; quality crafting'".

Social Perception

Highly Positive Customer Reviews, Appreciation for Personalization, Excellent Customer Service, Emotional Impact, Trusted Source for Memorial Gifts

Copy Examples

• •Headline: Handcrafted Serenity: Listen to the Whisper of Art. Body: Each EarthWind Bell is a unique soul, meticulously sculpted by hand to bring a melody of peace to your sanctuary. Discover the sound of artisanal care. Call to Action: Explore Our Collections.
• •Headline: A Lasting Embrace: Memorial Chimes That Speak from the Heart. Body: When words fall short, let the gentle tones of an EarthWind Bell offer solace. Personalized and handcrafted, these chimes are a beautiful tribute to a cherished memory. Call to Action: Create a Personalized Memorial.
• •Headline: The Gift of Unique Harmony: Artisan Crafted, Nature Inspired. Body: Seeking a truly special gift? EarthWind Bells are born from clay and passion, each a one-of-a-kind piece that brings the soothing sounds of nature to any space. Call to Action: Find the Perfect Gift.
• •Headline: From Our Hands to Your Home: The Story in Every Bell. Body: Bruce Fraser, our founder and artist, pours his dedication into every EarthWind Bell. Experience the quality and peace that comes from a creation made with passion and purpose. Call to Action: Learn Our Story.
• •Headline: More Than a Chime, It's a Feeling: Beauty, Peace, and Remembrance. Body: Customers tell us our bells are "absolutely beautiful" and bring "comfort and peace". Let the unique song of an EarthWind Bell fill your life with tranquility. Call to Action: Hear the Difference.