Brand Tone

Health-conscious & Informative, Trustworthy & Reassuring, Eco-conscious & Responsible, Aspirational & Lifestyle-oriented, Approachable & Friendly

Brand Values

• •Health & Wellbeing
• •Purity & Quality
• •Sustainability & Environmental Responsibility
• •Customer Satisfaction
• •Australian Owned
• •Innovation
• •Accessibility (to clean water globally)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone, personality, key messages, and even specific words to use or avoid. Share this with everyone who creates content.
• •Prioritize Health & Purity: Consistently emphasize the health benefits of alkaline water and the effectiveness of the filtration technology in removing contaminants. Use clear, factual language when discussing these aspects.
• •Champion Sustainability: Integrate the eco-conscious message (reducing plastic, using sustainable materials) into various content pieces, from product descriptions to social media posts.
• •Showcase Real Experiences: Utilize customer testimonials and user-generated content that naturally reflects the positive experiences with taste, health, and product aesthetics. This adds authenticity and reinforces the brand's trustworthiness.
• •Maintain an Approachable & Helpful Demeanor: Especially in customer service interactions and community engagement on social media, ensure the tone is consistently friendly, supportive, and informative, reflecting the brand's commitment to customer satisfaction.

Social Perception

Positive for Water Quality & Taste, Aesthetically Pleasing Products, Trustworthy, Effective Filtration, Environmentally Friendly Choice, Good Customer Service, Premium Product, Minor Skepticism/Concerns

Copy Examples

• •Headline: Taste the Purity. Protect the Planet. Body: Discover the Earths Water difference. Our advanced COREtech™ filters remove up to 98% of impurities, delivering refreshingly alkaline water that’s kind to your body and the Earth. Say goodbye to single-use plastic and hello to a healthier you. Call to Action: Explore Our Filters
• •Headline: Your Daily Dose of Wellness, Straight From the Tap. Body: Elevate your hydration with Earths Water. Our beautifully designed alkaline water filters not only enhance the taste of your water but also enrich it with beneficial minerals. Invest in your family's health and an Aussie-owned future. Call to Action: Shop Now & Feel the Difference
• •Headline: Join the Movement: Cleaner Water, Greener Planet. Body: Every sip with Earths Water is a step towards a healthier lifestyle and a sustainable world. We're committed to reducing plastic waste, one filter at a time. Experience pure, great-tasting water you can trust. Call to Action: Learn About Our Mission
• •Headline: Beautifully Designed. Brilliantly Filtered. Body: Why choose between style and substance? Earths Water filters offer an elegant addition to your kitchen while providing superior water filtration. Enjoy peace of mind with our satisfaction guarantee and CSIRO-backed technology. Call to Action: View Our Glass & Bamboo Range
• •Headline: From Our Earth, For Your Health. Body: At Earths Water, we believe everyone deserves access to clean, life-giving water. Our alkaline filters are engineered to deliver purity and taste, helping you and your loved ones thrive. Support an Australian business dedicated to your wellbeing and our planet. Call to Action: Discover the Benefits Today