Brand Tone

earnest, traditional, and conscious

Brand Values

• •Eco-friendliness and Sustainability: Prioritizing Mother Nature through eco-friendly, recyclable products and minimizing environmental impact.
• •Support for Traditional Artisans & Indian Heritage: Aiming to preserve and promote traditional Indian handicrafts and support the livelihoods of rural artisans. This includes a commitment to "Make In India" and "Vocal For Local."
• •Quality and Craftsmanship: Focusing on handcrafted products made by skilled traditional artisans, implying a value for quality and uniqueness.
• •Fusion of Nature, Tradition, and Handcrafts: Striving to create products that embody these three elements.
• •Customer-centricity (Implied): Offering corporate gifting, a blog with tips, and highlighting customer satisfaction in some contexts.

Best Practices

• •Emphasize Heritage: Consistently weave in the narrative of Indian craftsmanship, tradition, and the artisans behind the products.
• •Highlight Eco-Consciousness: Clearly communicate the sustainable and eco-friendly aspects of the materials and production processes.
• •Use Warm and Authentic Language: Maintain a tone that is approachable, genuine, and reflects the care put into handcrafted items. Avoid overly corporate or mass-produced-sounding language.
• •Showcase the "Why": Go beyond product descriptions to explain the brand's mission of supporting local artisans and preserving traditional skills.
• •Visual Consistency: Ensure that all imagery and visual content across platforms align with the brand's values of natural materials, craftsmanship, and Indian aesthetics.

Social Perception

The public perception, based on available information, seems to be that earthstore.in is a provider of aesthetically pleasing, handcrafted, and traditional Indian home goods. There's an appreciation for their eco-friendly approach and support for local artisans. Customer reviews, though somewhat limited in scope, mention satisfaction with product design and utility. They are perceived as one of India's growing online stores in their niche.

Copy Examples

• •Adorn your home with the timeless beauty of India. Our handcrafted decor, made by skilled artisans, brings heritage and nature to your doorstep. #earthstorein #handmade #indiancraft
• •Choose sustainability without compromising on style. Explore earthstore.in's collection of eco-friendly kitchenware, crafted with care for your home and our planet. #gogreen #consciousliving #earthstore
• •From our hands to your home. Discover the story behind each unique piece at earthstore.in, supporting traditional artisans and celebrating India's rich craftsmanship. #makeinindia #supportlocal #artisanal
• •Elevate your everyday moments. The Earth Store offers exquisite tableware and serve-ware that blend tradition with modern living. Shop now and make every meal special. #hometrends #kitchendecor #earthstore
• •Gift consciously this season. Find meaningful, handcrafted treasures at earthstore.in that tell a story of heritage and sustainability. #thoughtfulgifting #ecofriendlygifts #shoplocalindia