Brand Tone

personal, heartfelt, authentic, and passionate

Brand Values

• •Natural and High-Quality Ingredients
• •Handcrafted Excellence & Small Batch Production
• •Customer Care & Trust
• •Ethical Sourcing & Environmental Consciousness
• •Legacy and Purpose
• •Woman-Owned Business

Best Practices

• •Always Lead with Authenticity: Share the "why" behind your products. Incorporate elements of the founder's story and the brand's origins to build a genuine connection. Don't be afraid to be personal and heartfelt.
• •Highlight Quality and Craftsmanship: Consistently use terms like "handcrafted," "small batch," "premium ingredients," "professionally formulated," and "made with love/care." This reinforces the value and dedication behind each product.
• •Maintain a Warm and Approachable Voice: Address customers directly and personally (e.g., "you," "your family"). Even when discussing scientific aspects of formulation, keep the language accessible and friendly.
• •Connect Emotionally, Especially with Unique Products: For nostalgic or unique scents, tap into the memories, feelings, or passions they evoke. Storytelling around these products can be very powerful.
• •Be Transparent and Informative: Clearly communicate about ingredients, the handmade process (including potential for slightly longer shipping times), and the brand's values (like ethical sourcing). This builds trust and manages expectations.

Social Perception

Highly Positive Customer Feedback, Trusted Brand, Appreciation for Unique Products, Connection to Brand Story

Copy Examples

• •Headline: From Our Family to Yours: Experience the Gentle Touch of Nature. Body: "Born from a mother's love and a deep understanding of sensitive skin, our handcrafted bath and body treasures are made with the purest ingredients nature offers. Discover the difference quality and care make. #RawSunshineOrganics #HandmadeWithLove"
• •Headline: More Than Just a Candle: It's a Memory, Hand-Poured for You. Body: "Our unique, nostalgic soy candles do more than light up a room—they evoke moments, feelings, and passions. From the roar of a 2 Stroke Engine to the calm of a Fresh Cut Fairway, find your signature scent, crafted with care in Michigan. #EOCandles #NostalgicScents"
• •Headline: The Secret's Out: Why We're an Etsy Top Seller Year After Year. Body: "It's simple: passion, purity, and a promise. Every Earth's Own Bath & Body product is formulated by Rochelle, blending scientific knowledge with a mother's intuition. Join thousands who trust us for their skin's happiness. #TrustedQuality #EOBathNBody"
• •Headline: Feel the Sunshine, Naturally. Introducing Raw Sunshine Organics. Body: "Inspired by a 'Rae of Sunshine,' our Raw Sunshine Organics line (and soon, Moringa supplements!) brings you the best of Earth's goodness. Small batches, premium ingredients, big love. Because you deserve pure, effective care. #OrganicCare #HealingNature"
• •Headline: Crafted with Purpose, Sourced with Integrity. Body: "We believe in kindness – to your skin, and to our planet. That’s why we partner with Palm Done Right and handcraft each product with the finest, ethically sourced ingredients. Nourish your body, honor the Earth. #EthicalBeauty #WomanOwned"