Tono de Marca

Conscious, Calm, and Minimalist

Valores de Marca

• •Sustainability
• •Ethical Responsibility
• •Quality & Comfort
• •Understated Style

Mejores Prácticas

• •Lead with Style, Follow with Substance: Capture attention with the aesthetic and comfort of the clothing first (e.g., "The perfect cozy hoodie"). Then, seamlessly integrate the value proposition ("made with respect for the planet").
• •Use a "Conscious" Vocabulary: Consistently use words like mindful, conscious, purposeful, timeless, lasting, and essential. This reinforces the brand's values beyond just saying "sustainable."
• •Tell the Story of the Product: In descriptions, briefly mention the "why" behind an item. For example, "Designed to be a lasting part of your wardrobe, not just a seasonal trend." This elevates it from a simple garment to a thoughtful purchase.
• •Connect Comfort to Mission: Frame comfort as a form of mindfulness. Phrases like "Find comfort in making a better choice" or "Relaxed style for a conscious mind" link the product's feel to the brand's ethos.
• •Be Transparent, Not Preachy: State your sustainable actions clearly and simply (e.g., "We use 100% recycled mailers"). Avoid overly complex jargon or a preachy tone. The goal is to inform and empower the customer, not to lecture them.

Percepción Social

The public perception of Earthside is that of a premium, niche streetwear brand for the environmentally-conscious consumer. It is seen as aspirational but accessible, trustworthy, and community-oriented, attracting an audience that values style, comfort, and conscious consumerism.

Ejemplos de Copy

• •Built for quiet moments and everyday journeys. Our Classic Hoodie in Stone is made from 100% high-quality cotton for a super soft feel that lasts. Wear with purpose. #EarthsideLondon #ConsciousComfort
• •Your search for the perfect sweatpant ends here. Designed in London for ultimate comfort, this piece is crafted from premium materials for a soft, durable fit. It’s more than just loungewear; it’s a choice for mindful style and a better planet. Shipped in 100% recycled packaging.
• •Style That Doesn't Cost the Earth
• •Designed in London. Made for the Earth. Timeless streetwear created with comfort and our planet as our core mission.
• •One tee, endless possibilities. Our classic t-shirt is your go-to for comfort and conscious style. How would you wear yours? #SlowFashion #SustainableStyle #Earthside