Brand Tone

Enthusiastic & Flavor-Focused, Community-Oriented, Direct & Sales-Oriented, Casual & Approachable

Brand Values

• •Quality Ingredients & Experience
• •Variety & Choice
• •Customer Satisfaction
• •Helping Smokers Switch
• •Nostalgia & Modernity (Post-Rebranding)

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., Enthusiastic, Flavor-Focused, Supportive, Casual). Provide "do and don't" examples for common communication scenarios (social media replies, product descriptions, email marketing).
• •Prioritize Flavorful & Evocative Language: Use vivid adjectives and sensory words when describing products to immerse the customer in the taste experience. Focus on the enjoyment and satisfaction derived from the flavors.
• •Maintain a Helpful & Encouraging Stance: Especially when addressing customers looking to switch from tobacco, adopt a supportive and encouraging tone. Celebrate their journey and position your products as a positive alternative.
• •Engage Authentically with the Community: When interacting on social media or forums, use a conversational and approachable style. Respond to comments and questions in a timely and friendly manner, fostering a sense of belonging.
• •Ensure Consistency Across All Channels: Whether it's the website, social media posts, email newsletters, or ad copy, the brand voice should be recognizable. Train any staff involved in content creation or customer interaction on the brand voice guidelines. Regular review of content can help maintain this consistency.

Social Perception

Flavor Appreciation, Established Brand with a Revival, Loyal Customer Base, Positive for Quitting Tobacco, Convenience-Seeking

Copy Examples

• •Headline: Blast Off on a Flavor Odyssey with Earth's Bounty E-Juice! Body: Tired of the same old vape? Explore a universe of taste with our handcrafted e-juices! From the legendary zest of Bug J Max to the cool whisper of Arctic Wolf, each puff is an adventure. Join the Earth's Bounty crew and discover your new all-day vape. #VapeCommunity #FlavorChasers
• •Headline: Your Perfect Puff Awaits. ✨ Body: At Earth's Bounty, we're obsessed with flavor. That's why we meticulously craft over 50 unique e-juice blends using only top-quality ingredients. Find your signature taste and elevate your vaping journey. What flavor are you exploring today?
• •Headline: Kick Ash, Embrace Flavor! Body: Ready to make the switch? Earth's Bounty E-Juice is here to make your journey from tobacco a delicious one. Our satisfying flavors and premium quality offer a truly enjoyable alternative. Taste the freedom! #QuitSmoking #VapeLife
• •Headline: Still Chasing That Unforgettable Vape? Body: The search is over! Earth's Bounty E-Juice brings you legendary flavors that vapers have loved for years, now with a fresh new vibe. Experience the perfect balance of nostalgia and innovation in every bottle. Welcome back to the best.
• •Headline: Never Run Low on Your Favorite Flavor Again! Body: Join the Earth's Bounty subscription squad and get your go-to e-juices delivered right to your door. Save 10% on every order and keep the good clouds coming. Effortless vaping, maximum enjoyment! #VapeSubscription #EarthsBountyJuice