Brand Tone

Artisanal & Passionate, Natural & Earth-Conscious, Friendly & Personal, Caring & Trustworthy, Playful & Creative

Brand Values

• •Natural & High-Quality Ingredients
• •Handcrafted Quality
• •Sustainability & Eco-Friendliness
• •Family & Community
• •Customer Well-being
• •Passion & Dedication

Best Practices

• •Always Emphasize "Handmade" and "Natural": Consistently use terms like "handcrafted," "artisan," "small batch," "natural ingredients," "earth-sourced," "organic (where applicable)," and list key beneficial ingredients. This reinforces core values.
• •Maintain Irene's Personal Touch: Continue to feature Irene Nicole in communications, whether through her name, stories, or direct messages in copy. This personal connection is a strong differentiator.
• •Use Warm, Approachable, and Slightly Passionate Language: Words like "love," "passion," "care," "heart and soul," "gentle," and "nourishing" align with the current tone. Avoid overly corporate or sterile language.
• •Highlight the "Why": Briefly weave in the brand's origin story or the motivation behind creating safe, natural products, especially for families or those with sensitive skin. This connects with customer values.
• •Visual Consistency: Ensure photography and videography reflect the natural, artisanal, and colorful (yet not artificial) aesthetic of the products. Showcasing the products in a clean, inviting, and slightly rustic or natural setting can enhance the brand message. The current visuals on Instagram and the website do this well.

Social Perception

High-Quality Products, Trust & Authenticity, Effective for Skin Concerns, Value for Money, Appreciation for Natural/Handmade

Copy Examples

• •✨ Fresh from our curing racks to your home! ✨ Meet our new [Soap Name] bar, handcrafted with love and the purest earth-sourced ingredients like [Key Ingredient 1] and [Key Ingredient 2]. We believe your skin deserves the gentle touch of nature. Irene has poured her heart into this blend, ensuring it’s perfect for [Benefit, e.g., soothing dry skin, a morning pick-me-up]. Link in bio to bring this little piece of artisan goodness home! #EarthlySoapGoods #HandmadeSoap #NaturalSkincare #ArtisanSoap #SmallBatchLove
• •Earthly Soap Goods: Handcrafted with Nature's Finest. Pure Ingredients. Passionately Made. Discover Your Skin's Happy Place.
• •🌿 Irene's Latest Creations Are Here! Discover the New [Collection Name] Collection from Earthly Soap Goods! 🌿
• •Ever wonder how we get those beautiful swirls in our [Soap Name] soap? Irene’s giving you a peek into our soap studio today! [Link to YouTube video or short clip]. We love sharing our passion for traditional soap making with you – it’s all about small batches and lots of care. What’s your favorite part of the handmade process? Let us know below! 👇 #EarthlySoapGoodsFamily #BehindTheScenes #SoapMaking #ArtisanCrafted #LouisianaMade
• •Indulge your skin with our [Scent Name] Body Butter, lovingly whipped in small batches by Irene right here in Louisiana. We use only the good stuff – [Ingredient 1], [Ingredient 2], and a touch of [Essential Oil/Fragrance description] – to leave your skin feeling nourished, soft, and beautifully scented. Free from parabens, phthalates, and anything artificial, because your skin deserves pure, earthly goodness.