Tono de Marca

Earthy & Natural, Spiritual & Mindful, Artisanal & Passionate, Approachable & Friendly, Ethical & Transparent

Valores de Marca

• •Sustainability: Commitment to minimizing environmental impact, using recycled metals, eco-friendly packaging, and responsibly mined gemstones.
• •Craftsmanship: Pride in creating high-quality, handmade, durable, and timeless jewelry.
• •Connection: Encouraging meaningful relationships with the items worn and their origins, and fostering a connection with nature.
• •Integrity & Ethical Sourcing: Upholding ethical practices, transparency, and using ethically sourced materials.
• •Beauty in Simplicity & Individuality: Embracing tasteful, elegant designs that empower and uplift, allowing for personal expression.
• •Community: Supporting local businesses and artisans.
• •Well-being: Implied through the focus on gemstones' energetic properties and intentions for healing and empowerment.

Mejores Prácticas

• •Embody Core Values in Every Message: Always weave in keywords and phrases related to sustainability, craftsmanship, ethical sourcing, and natural beauty (e.g., "eco-friendly," "handmade with intention," "ethically sourced," "natural gemstones"). This reinforces what the brand stands for.
• •Use a Warm, Mindful, and Slightly Mystical Vocabulary: Incorporate words that evoke a sense of calm, connection to nature, and the subtle energies of crystals (e.g., "radiant," "gentle," "vibrations," "intention," "harmonize," "ethereal," "soulful").
• •Tell the Story Behind the Pieces: Share details about the inspiration, the properties of the gemstones used, or the handmade process. This adds depth and authenticity, aligning with the "connection" value.
• •Maintain an Approachable and Authentic Voice: Even when discussing spiritual or metaphysical aspects, keep the language clear, inviting, and genuine. Avoid overly technical jargon. Respond to comments and messages with the same friendly and helpful tone.
• •Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (earthy, natural, often minimalist with a touch of whimsy). The words should complement the images and videos shared, creating a cohesive brand experience.

Percepción Social

The brand appears to be perceived as a small, conscientious business dedicated to creating beautiful, meaningful jewelry with a positive impact.

Ejemplos de Copy

• •Bathe in the gentle glow of the moon, wherever you go. ✨ Our new 'Lunar Kiss' Moonstone necklace is handcrafted with ethically sourced, a_dazzling_rainbow_moonstone,_set_in_recycled_sterling_silver._Each_piece_is_made_with_love_and_intention_to_amplify_your_intuition_and_inner_peace._Wear_it_as_a_reminder_of_your_own_cyclical_nature_and_ethereal_strength._#EarthlyElan #MoonstoneMagic #HandmadeJewelry #EthicallySourced #SustainableStyle #CrystalHealing #IntentionalLiving
• •More than just jewelry, it's a feeling. At Earthly Elan, we handcraft each piece with natural gemstones and an eco-friendly soul, connecting you to the Earth's beauty and energy. Discover unique, sustainable accessories designed to inspire and empower. Shop our collections today and find a treasure that speaks to your spirit. [Link to website] #EarthlyElan #SustainableJewelry #HandmadeWithLove #CrystalEnergy #ShopSmall #MindfulAdornment
• •Embrace the gentle energy of love with our 'Heart's Whisper' Rose Quartz bracelet. Each ethically sourced rose quartz bead is carefully selected for its soft hue and loving vibrations. Hand-strung with intention, this piece serves as a beautiful reminder to nurture compassion for yourself and others. Crafted with recycled silver accents and a commitment to sustainable practices, it’s jewelry that feels as good as it looks. #RoseQuartz #LoveAndCompassion #HandmadeBracelet #EcoFriendlyJewelry #CrystalHealingJewelry
• •From Our Hands to Yours: The Earthly Elan Difference. In a world of mass production, we cherish the art of handmade. Every gemstone is chosen with care, every setting meticulously crafted. Our passion is poured into creating jewelry that’s not only beautiful but also durable and timeless, reflecting our commitment to quality craftsmanship and sustainable values. Discover the love and intention behind each piece. [Link to 'About Us' or a specific collection]
• •Feeling adrift? Connect with the Earth's stabilizing energy. Our collection of grounding crystal jewelry, featuring stones like Black Tourmaline, Smoky Quartz, and Hematite, is designed to help you feel centered and secure. Handcrafted with ethically sourced gems and an eco-friendly soul. Pin this for when you need to find your anchor. #GroundingCrystals #EarthlyElan #SpiritualJewelry #Handmade #SustainableLiving #CrystalHealing #FindYourCenter