Brand Tone

friendly, approachable, and educational

Brand Values

• •sustainability
• •quality
• •fun

Best Practices

• •Always Be Helpful: Frame your copy as a helpful guide or a friendly suggestion. Whether it's a product description or a social media post, the goal is to assist and inform your audience.
• •Emphasize 'We' and 'You': Foster a sense of community by using inclusive language. Talk to your customers as part of the 'Earthlets tribe.'
• •Keep it Positive and Playful: Even when discussing serious topics like sustainability, maintain an optimistic and lighthearted tone. Use simple, cheerful language that is easy to understand.
• •Tell the Earthlets Story: Regularly incorporate the 'Earthlets tribe' characters and their mission into your content. This reinforces the brand's narrative and values.
• •Address Concerns with Transparency and Empathy: When responding to customer complaints or negative feedback, maintain the friendly and helpful tone. Acknowledge the issue, express empathy, and clearly state how you will resolve it. This will help to rebuild trust with your audience.

Social Perception

The public perception of Earthlets is somewhat divided. On one hand, the brand is seen as a positive force, offering environmentally conscious choices for parents. They have a high trust score on some platforms. On the other hand, negative reviews concerning shipping and customer service have impacted their reputation. Some customers have expressed frustration over a lack of communication regarding order issues. This suggests that while the brand's message is appealing, the execution of their service can be inconsistent.

Copy Examples

• •Make a choice that's kind to your baby and the planet. Our super-soft reusable nappies are as easy to use as disposables but full of Earth-loving goodness. Join the Earthlets tribe and make a difference, one nappy change at a time! #Earthlets #EcoFriendlyParenting #ReusableNappies
• •Playtime just got a green upgrade! Shop our collection of sustainable toys and get 20% off. Spark their imagination while caring for their future. #EarthletsKids #SustainablePlay #Sale
• •Welcome to the adventure of a lifetime! We know parenting is a journey, and we're here to help. Check out our 'Baby's First Year' ebook, packed with tips for you and your little Earthlet. Download your free copy today! #NewParents #EarthletsFamily
• •Unbox the fun! Our new collectible series has landed. What surprises will you find? Swipe up to start your collection and let the adventures begin! #EarthletsCollectibles #ToyUnboxing
• •You teach them to be kind, to share, to care. Let's teach them to love our planet, too. Earthlets offers a range of eco-friendly essentials for your family. Shop consciously, live playfully. #GoGreen #FamilyValues #Earthlets