Brand Tone

Purpose-Driven, Professional, and Empathetic.

Brand Values

• •Ethical Partnerships & Fair Trade
• •Artisan Empowerment & Heritage Preservation
• •Sustainability & Environmental Respect
• •Community Impact & Inclusivity
• •Transparency & Accountability

Best Practices

• •Lead with the "Why": Always connect the product to its greater purpose. Start with the impact, the artisan, or the heritage before diving into product specifications. This reinforces the core brand value of being mission-driven.
• •Champion the Artisan: Use the names, stories, and images of the makers whenever possible. This humanizes the brand, builds an emotional connection, and transparently shows customers who they are supporting.
• •Leverage Certifications with Simple Language: Mentioning "Certified B Corp" and "WFTO Fair Trade" is crucial for credibility. Explain what these mean in simple, powerful terms (e.g., "Meeting the highest standards for people and planet," or "Putting our makers first").
• •Use Empowering Calls to Action: Instead of generic CTAs like "Shop Now," use language that aligns with the brand's values. Examples include "Shop with Impact," "Gift Thoughtfully," "Join the Movement," or "Support a Maker."
• •Maintain a Consistent Story Across Channels: Whether it's a corporate brochure, a social media post, or a product tag, the narrative must be the same: Earth Heir creates beautiful products that preserve heritage and empower people. This consistency builds a powerful and trustworthy brand identity.

Social Perception

Overwhelmingly positive, recognized as a leader in social enterprise and ethical fashion. Perceived as trusted, credible, and aspirational due to its strong social impact, B Corp, and Fair Trade certifications. It successfully educates on conscious consumption, though still works to overcome price perceptions related to fair labor costs.

Copy Examples

• •This isn't just a clutch. It's a story of heritage, woven with threads of empowerment. Meet Kak Indah, one of the master weavers from our partner community in Terengganu. For her, each pattern preserves a tradition passed down through generations. By choosing this piece, you're not just acquiring a beautiful accessory—you're supporting her sustainable livelihood and helping keep a priceless craft alive. #EarthHeir #MadeInMalaysia #FairTrade #ArtisanMade #ImpactGifting
• •Redefine Your Corporate Gifting Strategy with Verifiable Impact. This year, give gifts that reflect your company's commitment to ESG values. As a certified B Corp and Fair Trade enterprise, Earth Heir offers curated corporate gifts that empower communities and preserve our planet. Our 1% Social Pledge allows your organization to become an industry leader in social impact. Partner with us to transform lives, one thoughtful gift at a time. #ESG #CorporateGifting #SocialImpact #BCorp #Sustainability
• •Delicately handcrafted by refugee artisans, the Nelly Earrings are more than just jewelry; they are symbols of resilience and hope. Made with gold-plated brass and intricate beadwork, each pair provides a dignified income for women rebuilding their lives in Malaysia. Wear them as a statement of style and solidarity. As a WFTO-guaranteed member, we ensure that 31% of the price of this piece goes directly to the materials and the artisan who crafted it. Shop with purpose.
• •Gifts That Give Back. Stories That Last a Lifetime.
• •New Arrivals: Consciously Crafted, Ethically Made.