Tono de Marca

Sincere, mindful, soulful, appreciative, and reverent, conveying calm, intentionality, and a cozy, sacred feeling.

Valores de Marca

• •Connection to Nature
• •Wabi-Sabi and the Beauty of Imperfection
• •Mindfulness and Intentionality
• •Creating Sacred and Cozy Spaces
• •Authenticity and Personal Story

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core values of mindfulness, connection to nature, and creating a sacred space. Share the story and intention behind the piece, not just its physical attributes.
• •Embrace Imperfection in Your Language: Use words like "unique," "one-of-a-kind," "soulful," and "perfectly imperfect" to reinforce the wabi-sabi philosophy. Avoid overly polished or corporate-sounding language.
• •Speak from a Personal Perspective: Continue to use "I" and "we" to maintain the personal, authentic connection with the audience. Share glimpses into the studio, the creative process, and personal reflections.
• •Use Sensory and Emotive Language: Evoke the feeling of using the products. Words like "cozy," "warm," "sacred," "ritual," and "magic" are powerful in conveying the brand's essence. Describe textures, the weight of a piece, and the way it feels in the hand.
• •Maintain a Calm and Mindful Voice: The tone should be consistently calm, inviting, and never pushy. The copywriting should feel like a gentle invitation to explore and connect, rather than a hard sell. This builds trust and aligns with the brand's mindful ethos.

Percepción Social

The social perception of 'earth + fibre' is that of a high-quality, artisanal brand with a strong, authentic story, resonating with individuals seeking unique, mindfully created objects. It's perceived as having a loyal, engaged, and niche customer base, with positive feedback centered on beauty and craftsmanship.

Ejemplos de Copy

• •Morning rituals, cradled in your hands. Our new collection of mugs is an invitation to slow down, to savor the quiet moments before the day begins. Each one is shaped with intention, a testament to the beauty of the perfectly imperfect. Find the one that speaks to your soul.
• •From the earth, through our hands, to your home. Discover handcrafted ceramics and textiles designed to infuse your space with warmth, texture, and a touch of magic.
• •The journey of clay is a lesson in patience and letting go. Each piece carries the whispers of its creation, the quiet moments in the studio, and the spirit of the ancient rainforests that inspire us. This is more than pottery; it's a piece of our story, ready to become a part of yours.
• •Give your green companions a home with soul. Our ceramic planters are handcrafted to not just hold a plant, but to elevate it, creating a small, sacred moment of nature within your home. The subtle variations in the glaze are a reminder of its handmade journey.
• •earth + fibre was born from a desire to connect—to nature, to ourselves, and to the spaces we inhabit. We believe in the power of handmade objects to transform a house into a home, and a routine into a ritual. Every piece is a celebration of slow, intentional living.