Brand Tone

friendly, approachable, passionate, transparent, and slightly playful/humorous

Brand Values

• •Handcrafted Quality
• •Natural Ingredients & Well-being
• •Customer Connection & Care
• •Affordability/Value
• •Eco-Friendliness/Sustainability
• •Transparency

Best Practices

• •Create a Simple Tone Guide: Document 3-5 core tone words (e.g., "Friendly, Passionate, Transparent, Playful, Authentic") with brief explanations and examples of do's and don'ts. Share this with anyone creating content.
• •Speak Like a Real Person (with Passion!): Avoid overly corporate or stiff language. Use contractions, ask questions, and inject genuine enthusiasm. Imagine you're talking to a friend about your products. Let the passion for handcrafted quality and natural ingredients shine through.
• •Be Open and Honest: If explaining a process (like lye in soap) or an ingredient, do so clearly and transparently. This builds trust and aligns with the "natural" and "good for you" values. Don't be afraid to share the "why" behind your methods.
• •Embrace Your Unique Quirks: The playful humor seen on TikTok (e.g., the patchouli video) is a strength. Don't shy away from showing personality. This makes the brand memorable and relatable. Identify what makes Eartherella unique and lean into it.
• •Listen and Engage: Pay attention to how customers talk about the brand in reviews and comments. Mirror their language (where appropriate) and respond in a way that reflects the established brand tone. This reinforces the friendly and approachable nature of the brand.

Social Perception

Positive Customer Experiences, Appreciation for Natural & Handmade, Engaged Online Community, Trusted & Authentic, Fun & Relatable

Copy Examples

• •✨ Sink into serenity ✨ Our new Lavender & Chamomile dream bar is lovingly handcrafted with all-natural botanicals to soothe your skin and calm your mind. We believe in goodness, from our hands to yours. Ready to unwind the Eartherella way? Tap to shop! #HandmadeSoap #NaturalSkincare #SelfCareSunday #Eartherella #ShopSmall
• •Meet your skin’s new best friend! Our Honey & Oat Gentle Exfoliating Scrub is handmade in small batches right here in Phelps, NY. We use real honey and soothing oats – no harsh stuff, ever – because your skin deserves to feel happy and loved. It’s like a warm hug in a jar! P.S. We’re pretty passionate about what goes into our products (and onto your skin!). #NaturalGoodness #HandcraftedWithLove #EartherellaMagic
• •Psst... Cozy Season Just Got a Whole Lot Scent-sational! (Our New Fall Candles Are Here!) Hey Candle Lover! Ready to make your home smell like autumn magic? We've been busy as bees in our workshop, hand-pouring delightful new fall scents. Think warm spices, crisp apples, and that feeling of a perfect fall day. Made with 100% soy wax and fragrances you can feel good about. Come see what’s brewing! #FallScents #HandmadeCandles #Eartherella
• •The best part of our day? Cutting into a fresh loaf of soap! 🧼 This batch of [Soap Name] smells absolutely divine. Each bar is packed with natural ingredients and a whole lotta love from us to you. What scents make YOU happy? Let us know! 👇 #SoapMaking #Satisfying #Handmade #SmallBusiness #Eartherella #NaturalSoap
• •Welcome to Eartherella! We’re more than just soap and candles – we’re a small team in Phelps, NY, pouring our hearts into every handcrafted product. We started this journey because we believe everyone deserves a little everyday luxury that’s kind to their skin and the planet. From our workshop to your home, it’s all about natural ingredients, delightful scents, and bringing a bit of joy to your day. Thanks for being part of our story! #EartherellaFamily #HandmadeWithCare #NaturalLiving