Tono de Marca

Friendly, Approachable, Customer-Centric, Casual, Inviting

Valores de Marca

• •Customer Happiness
• •Convenience
• •Trust
• •Practical Quality
• •Environmental Friendliness (implied)

Mejores Prácticas

• •Always Use "You-Centric" Language: Frame every message around the customer's benefit, feeling, and experience. Instead of "We sell great tumblers," use "You'll love how your drink stays cold for hours."
• •Maintain a Conversational and Casual Tone: Use contractions (like "it's," "you'll") and friendly, simple language. The "Seriously, reach out. Even just to say hi" line is a perfect benchmark for this approachable voice.
• •Lead with the Happiness Guarantee: Reinforce the "100% Happiness Guaranteed" promise across different channels—on product pages, in emails, and in ad copy. It is the brand's strongest and most unique selling proposition.
• •Incorporate "Smile" and "Happy" Keywords: Continue to use words associated with positive emotions. Terms like "Happiness Team," "reason to smile," and "happy sipping" directly reinforce the core brand message.
• •Encourage Interaction Everywhere: Every piece of copy should feel like the start of a conversation. End descriptions with open-ended questions or friendly invitations to contact the team, making the brand feel accessible and human.

Percepción Social

Positive among customers, service-focused and reliable, but lacks broad brand recognition beyond its direct customer base. Perceived as a straightforward online retailer.

Ejemplos de Copy

• •Your daily commute just got a reason to smile. Our tumblers keep your coffee hot, your water cold, and your day a little brighter. Find your perfect color and enjoy free shipping on us! #EarthDrinkware #HappySipping
• •A little happiness, delivered. 🚚✨ Take 15% off your new favorite tumbler!
• •Here's to forever! Celebrate your big day with our elegant Mr. and Mrs. Champagne Flutes. And if you need anything at all (even just to share the wedding excitement!), our Happiness Team is here for you. Seriously, reach out!
• •100% Happiness Guaranteed. That’s our promise. If you don't love your new tumbler, we'll make it right. It's that simple. Find your perfect match today.
• •Hot coffee or ice-cold tea? What’s in your Earth Drinkware tumbler today? Show us using #MyEarthDrinkware for a chance to be featured. We love seeing you smile!