Brand Tone

natural, gentle, and trustworthy

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Simplicity and Purity
• •Customer Well-being

Best Practices

• •Emphasize "Handmade" and "Natural": Consistently use these keywords in product descriptions, social media posts, and advertising to reinforce the brand's core identity.
• •Use a Soft and Gentle Vocabulary: Words like "nourish," "soothe," "gentle," "pure," and "radiant" should be staples in the brand's lexicon to maintain a consistent, calming tone.
• •Maintain a Clean and Natural Aesthetic: Ensure that all visuals (product photography, social media graphics) align with the natural and simple brand identity. Use earthy tones, natural light, and minimalist compositions.
• •Educate About Ingredients: Briefly and simply explain the benefits of key natural ingredients in the products. This builds trust and positions the brand as knowledgeable and transparent.
• •Engage with a Personal and Approachable Voice: When responding to comments and messages, maintain a friendly, personal, and helpful tone. This reflects the "handmade" and personal nature of the brand.

Social Perception

The social perception is primarily shaped by the brand's own content due to limited independent reviews or media mentions. Existing social media engagement is generally positive. There's a challenge with brand identity confusion due to similarly named cannabis-related businesses, indicating a largely undefined wider public perception.

Copy Examples

• •Reveal your natural radiance. Our new Hemp Serum with CoQ10 & Hyaluronic Acid is purely formulated to hydrate and rejuvenate your skin, naturally. Handcrafted with the finest ingredients for a healthy, happy glow.
• •Give the gift of nature's touch. Our curated gift packs are filled with handmade soaps and skincare, perfect for showing someone you care. Simple, pure, and beautiful.
• •Protect your skin with the power of nature. Our Anti-Oxidant Face Cream is a gentle, daily defense against environmental stressors. Lovingly handmade to nourish and preserve your skin's vitality.
• •Sundays are for self-care. ✨ Treat your skin to our gentle, handmade soaps. Made with natural ingredients to cleanse and soothe, leaving your skin feeling soft and refreshed. What's your favorite way to unwind? #EarthBud #NaturalSkincare #HandmadeSoap #SelfcareSunday
• •Tired of harsh chemicals? Discover the gentle effectiveness of Earth Bud. We create handmade skincare and soaps using pure, natural ingredients. Kind to your skin, kind to the planet. Shop our collection now.