Brand Tone

Spiritual & Healing, Heartfelt & Courageous, Authentic & Handcrafted, Earthy & Organic, Grateful & Loving

Brand Values

• •Healing & Well-being: A core value is providing jewelry that contributes to healing, upliftment, and a positive energy for the wearer.
• •Authenticity & Craftsmanship: They value the unique, handmade quality of their macramé-set gemstones and the careful, individual selection of each stone.
• •Connection & Meaning: The brand aims to create meaningful pieces that resonate with the wearer's personal journey and connect them to the beauty and energy of natural stones.
• •Courage & Inner Strength: They seek to honor the "enormous courageous heart" of their customers, implying a value for resilience and personal strength.
• •Organic Beauty & Earthiness: There's a clear appreciation for natural forms and an earthy aesthetic, moving away from traditional metal settings to achieve a lighter, more organic feel.

Best Practices

• •Embrace "Courageous Heart" Language: Consistently use phrases that speak to inner strength, resilience, and the "courageous heart" of the customer. This creates an empathetic and empowering connection.
• •Highlight Healing and Intention: Always weave in the healing properties of the gemstones and the intentionality behind the handcrafted macramé process. Use words like "uplift," "inspire," "heal," "energy," and "intention."
• •Maintain an Authentic, Handcrafted Voice: Emphasize the "handmade with love" aspect, the unique selection of each stone, and the artistry of macramé. Avoid overly commercial or mass-produced sounding language.
• •Infuse Earthy and Spiritual Descriptions: Use descriptive language that evokes nature, organic beauty, and a sense of spiritual connection (e.g., "earthy," "organic forms," "soul healing art," "feel good energy").
• •Express Gratitude and Connection: Continue to communicate with warmth and appreciation, fostering a sense of community and personal connection with customers, as reflected in their current positive interactions and expressions of gratitude.

Social Perception

Highly Trusted & Reputable, High-Quality & Unique Products, Positive Energy & Spiritual Connection, Excellent Customer Service

Copy Examples

• •Product Description (for a Labradorite necklace): "Awaken your inner magic with our 'Celestial Shield' Labradorite Necklace. Hand-knotted with intention, this stunning stone flashes with otherworldly blues and greens, a reminder of your own deep strength and intuition. Let its energy protect your courageous heart and illuminate your unique path. Handmade with love, just for you."
• •Instagram Caption (with a photo of various crystal necklaces): "Each stone tells a story, each knot is tied with healing intention. ✨ Our Earth Aura Creations are more than just jewelry; they are companions for your journey, designed to uplift your spirit and honor your courageous heart. Which crystal calls to you today? #EarthAuraCreations #HandmadeHealing #CrystalEnergy #MacrameJewelry #SpiritualStyle"
• •Facebook Ad Copy: "Life asks for courage. Adorn yourself with strength. Earth Aura Creations offers intentionally handcrafted gemstone jewelry designed to heal, inspire, and bring a sparkle to your eye. Discover unique macrame pieces made with love in Canada. Free worldwide shipping available. Shop your energy shield today! [Link]"
• •"About Us" Snippet for Social Media: "We're Angele and Joel, creators at Earth Aura. Inspired by our travels and the healing power of nature, we handcraft each piece of jewelry with the art of macramé, choosing every gemstone for its unique energy and beauty. Our mission? To honor your courageous heart with creations that uplift and inspire. 💖 #MeetTheMakers #HandmadeWithLove #SpiritualJourney #EarthAura"
• •Email Newsletter Subject Line: "Unlock Your Inner Radiance ✨ New Arrivals + A Message for Your Courageous Heart"* Email Body Snippet: "Dear [Customer Name], In a world that constantly tests our spirit, we believe in the power of talismans that remind us of our inner strength. Our latest Earth Aura Creations are here, each one meticulously handcrafted to bring healing energy and organic beauty into your life. Find a piece that resonates with your courageous heart and let it be a beacon of your unique light..."