Tono de Marca

Compassionate, Respectful, and Artisanal

Valores de Marca

• •Dignity in Remembrance
• •Quality & Craftsmanship
• •Personalization & Individuality
• •Discretion & Subtlety

Mejores Prácticas

• •Always Lead with Empathy: Begin all customer-facing communication by acknowledging the sensitivity of the situation. Use phrases like "for your consideration," "a gentle tribute," or "with care."
• •Focus on "Handcrafted" and "Studio": Consistently use language that reinforces the artisanal nature of the products. This differentiates the brand from larger, impersonal manufacturers.
• •Use Descriptive, Warm Language: Instead of technical specifications, use evocative words. For example, "Natural Oak" is good, but "the warm, smooth grain of natural oak" is better. Describe the "rustic leather strap" and "gorgeous" metal colors.
• •Maintain a Clean and Minimalist Aesthetic: Ensure all visuals (photography, website design) are clean, well-lit, and uncluttered. This mirrors the modern, elegant design of the products themselves.
• •Speak from a Personal Perspective: Continue to use a personal sign-off where appropriate (e.g., from the CEO, Rebecca). This humanizes the brand and builds a foundation of trust, which is critical given the nature of the product.

Percepción Social

A caring, high-end, and trustworthy provider of memorial products, perceived as a small, dedicated studio that offers a personal touch during a sensitive time.

Ejemplos de Copy

• •A final resting place that illuminates their memory. Our handcrafted candle urn is designed with quiet dignity, blending the warmth of natural oak with a refined copper accent. Each piece is made with care in our studio, offering a beautiful and discreet way to keep your loved one close. Personalize it with a message to create a timeless tribute that feels like home.
• •Honor Their Soul. Celebrate a Life with a Memorial Crafted for the Modern Home.
• •At Earth & Soul, we believe a memorial should be as beautiful and unique as the life it represents. Founded by Rebecca McGlynn, our studio was born from a desire to offer a more personal, gentle, and design-focused alternative to traditional urns. We handcraft each piece with love and respect, hoping to provide a small measure of comfort during a difficult time.
• •Thinking of you. We are quietly working in our studio to craft each memorial with the care and attention it deserves. All orders include free worldwide shipping and are tariff-free for our customers in the USA. Thank you for trusting us with such a meaningful tribute.
• •For the loyal companion who filled your home with joy. Our collection of pet urns offers a beautiful way to honor their memory. Crafted from the same premium materials as our human urns, each piece is a stylish and heartfelt tribute to a cherished member of your family.