Brand Tone

inspirational, energetic, tech-savvy, approachable, and authoritative

Brand Values

• •Innovation and Technology
• •Quality and Durability
• •Performance and Comfort
• •Customer-Centricity

Best Practices

• •Lead with the Benefit: Always focus on what the customer gains. Instead of just "Waterproof Headphones," use "Listen to Music Underwater." This frames the product around the experience it enables.
• •Use Active, Energetic Language: Employ strong verbs and an inspiring tone to mirror the active lifestyle of the target audience. Words like "discover," "elevate," "challenge," and "unleash" are effective.
• •Incorporate Technical Specs Naturally: Weave in key features like "IPX8 waterproof," "8GB MP3 storage," and "lightweight 29g frame" as reasons that support the main benefit, rather than just listing them.
• •Leverage Customer Testimonials: Integrate authentic customer quotes and positive reviews into ad copy and product pages to build trust and social proof. Phrases like "best value" and praise for customer service are powerful assets.
• •Maintain a Consistent Voice Across Platforms: While the tone may shift from professional on the website to casual on TikTok, the core brand voice—passionate, innovative, and customer-focused—should remain the same. This ensures brand recognition and reliability.

Social Perception

Reliable and innovative, delivering on promises. Perceived as a legitimate company with good trust score and excellent value for money. Strong positive perception for proactive and helpful customer service.

Copy Examples

• •Your laps. Your music. Your world. Dive into an uninterrupted audio experience with Earsplash. Our IPX8 waterproof headphones are built for the water. #Earsplash #SwimTech
• •Go the distance. We'll bring the soundtrack. Earsplash bone conduction headphones: 8 hours of battery, total comfort, and zero water damage. Elevate your training.
• •Tired of silent swims? It's time to make a splash. Earsplash headphones are designed by athletes, for athletes. Discover the freedom of swimming with your favorite playlists.
• •Engineered for every challenge. Our headphones aren't just waterproof; they're life-proof. Drop-resistant, flexible, and featuring 8GB of MP3 storage for phone-free workouts. This is your new essential gear.
• •We believe your passion for music shouldn't have to stop at the water's edge. That's why we created Earsplash—to take your music where others can't. Join the community of athletes pushing their limits.