Brand Tone

Modern, tech-savvy, straightforward, direct, and feature-oriented, aiming to convey quality and innovation.

Brand Values

• •Innovation
• •Accessibility
• •Quality

Best Practices

• •Prioritize Honesty and Transparency: Ensure all marketing claims about product features, quality, and performance can be proven and are consistently delivered. Avoid exaggerations that can lead to customer disappointment.
• •Unify the Voice Across All Platforms: Use the same modern, clear, and feature-focused tone everywhere, from the website product descriptions to social media posts and, most importantly, in all customer service communications.
• •Create a Persona Guide: Develop a simple document that defines the Earkings persona. This guide should include key messaging points and a "do's and don'ts" list for writing copy.
• •Align Copy with Customer Experience: The brand's tone is ultimately defined by its actions. The copy can promise a seamless experience, but this must be matched by a seamless purchasing process, fast shipping, and responsive customer support. The most well-written copy will fail if the customer experience is poor.
• •Engage with Customer Feedback: Use the language from positive reviews (if any) in marketing materials to show authenticity. For negative feedback, respond using the defined brand voice—be apologetic, clear, and helpful. Ignoring feedback creates a tone of indifference that undermines any marketing efforts.

Social Perception

Overwhelmingly negative, perceived as unreliable, dishonest, and a 'scam' due to undelivered or mismatched products and non-existent customer support.

Copy Examples

• •With advanced active noise cancellation, Earkings Pro lets you silence the world around you. Whether it’s a busy office or a noisy commute, all you’ll hear is the crystal-clear audio you love. Your personal sound sanctuary awaits.
• •Don’t let a dead battery ruin your vibe. Earkings deliver up to 30 hours of total listening time with their charging case. Power through your entire day and then some.
• •Earkings pair instantly with your devices for a stable, glitch-free connection. Spend less time setting up and more time getting lost in the music.
• •Designed for every ear, Earkings come with customizable tips to ensure a secure and comfortable fit that lasts all day. Run, jump, and move freely—they’ll stay right with you.
• •We packed all the features you want—noise cancellation, rich bass, and a compact design—into an incredibly accessible package. Experience the future of sound without breaking the bank.