Brand Tone

Professional, empathetic, and empowering.

Brand Values

• •Accessibility
• •Affordability
• •Quality
• •Transparency and Fairness
• •Customer-Centricity

Best Practices

• •Prioritize Empathy in All Communications: Always start from a place of understanding. Whether writing an ad, a social media post, or a customer service response, acknowledge the user's potential frustrations and feelings about hearing loss. Use compassionate and supportive language.
• •Maintain a Professional and Authoritative Voice: Position the brand as an expert in the field. Use clear, precise language to describe products and services. Avoid overly casual slang or jargon that could undermine the brand's credibility as a healthcare provider.
• •Focus on Empowerment and Positive Outcomes: Frame the narrative around the benefits and the positive life changes that better hearing can bring. Instead of dwelling on the negative aspects of hearing loss, highlight the joy of reconnecting with loved ones and the world.
• •Ensure Consistency Across All Platforms: The professional, empathetic, and empowering tone should be consistent on the website, social media, email marketing, and in-person interactions. Develop brand voice guidelines to share with all team members.
• •Leverage Customer Stories and Testimonials: Authentically showcase the positive impact of the brand through the voices of satisfied customers. This reinforces the brand's values and social proof, adding credibility and a relatable human element to the professional tone.

Social Perception

Earkart is perceived as a largely positive, reliable, and customer-oriented service provider that offers effective hearing solutions at competitive prices. They are seen as an innovative and disruptive force in the Indian audiology market, with a strong mission to improve hearing healthcare, offering professionalism, helpfulness, and convenience.

Copy Examples

• •Rediscover the Sounds You Love. Life is full of beautiful moments and conversations. With Earkart, you can be part of them all. Our advanced, discreet hearing aids bring clarity back to your world. Schedule a free hearing test from the comfort of your home today.
• •Expert Hearing Care, Delivered to Your Doorstep. Don't let hearing loss hold you back. Our certified audiologists provide professional, compassionate care at your convenience. From testing to fitting, we're with you every step of the way. Experience the Earkart difference.
• •Advanced Technology, Affordable Price. Why compromise on your hearing? Earkart offers the latest in hearing aid technology from top global brands and our own EQFY line, all at prices that make sense. Hear clearly without breaking the bank.
• •Your Partner in Better Hearing. At Earkart, we understand the journey to better hearing is a personal one. We are more than just a provider; we are your dedicated partner, offering continuous support and a wide range of solutions to perfectly fit your lifestyle.
• •Join a Community Hearing with Confidence. You are not alone in your journey. Earkart is committed to breaking the stigma around hearing loss. Our solutions are designed to be as discreet as they are powerful, so you can wear your hearing aid with pride and confidence.