Brand Tone

Direct, informative, helpful, supportive, and athlete-centric.

Brand Values

• •Effectiveness and Simplicity
• •Affordability
• •Customer-Centric Support
• •Accessibility

Best Practices

• •Maintain a Helpful, Direct Tone: Continue using clear, straightforward language across all communications. Avoid overly technical or marketing-heavy jargon. The tone should always be helpful, whether explaining the product or solving a customer issue.
• •Amplify Athlete Stories: Actively collect and share testimonials and user-generated content (with permission) on Instagram and the website. Featuring real athletes and their success stories will reinforce brand trust and authenticity.
• •Lead with Transparency: Continue to address negative feedback and shipping issues publicly and politely. This transparency builds trust and shows that the brand values its customers over protecting its image. When a customer has a problem, the response is a powerful piece of marketing.
• •Create Educational Content: Develop simple video tutorials or visual guides on Instagram and the website showing exactly how to apply Earies, how to clean them, and what to expect during the healing process. This manages customer expectations and can reduce negative reviews related to improper use.
• •Focus on the "Why": In marketing copy, consistently connect the product back to the athlete's goals: staying on the mat, avoiding costly procedures, and maintaining their appearance. The product isn't just magnets; it's a tool that allows them to continue pursuing their passion without distraction.

Social Perception

Generally positive due to product effectiveness, convenience, and responsive customer service, but mixed with criticisms regarding magnet strength and shipping logistics.

Copy Examples

• •Don't Let Cauliflower Ear Sideline You. Strong, simple, effective compression for wrestlers, fighters, and grapplers. Get back on the mat, faster.
• •Tough training session? Don't wait for the swelling to set in. Keep your Earies in your gym bag for immediate, effective compression. Our powerful silicone-coated magnets are the simple way to keep your ears looking as good as you feel. #CauliflowerEar #BJJLife #Wrestling #MMA #Earies
• •Engineered for athletes, by athletes. Earies provides targeted magnetic compression to prevent and treat cauliflower ear. After draining, apply Earies to keep the skin tight against the cartilage, stopping fluid from refilling. Simple, reusable, and more affordable than other treatments. Your ears will thank you.
• •Thanks for trusting Earies to protect your ears. Remember: for best results, apply your Earies immediately after draining and wear them consistently for about a week. Having issues? Just reply to this email. We're here to help you through the healing process.
• •"Had a case of cauli that wasn't staying drained... Ordered these and they did the trick." - [Customer Name]. Join hundreds of other athletes who trust Earies for simple and affordable cauliflower ear care. Order yours now and get free, fast shipping in the US.