Brand Tone

Playful, Quirky, and Approachable

Brand Values

• •Creativity and Uniqueness
• •Handcrafted Quality
• •Fun and Self-Expression
• •Community Focus
• •Inclusivity

Best Practices

• •Embrace the Quirk
• •Tell the Story
• •Keep it "Light"
• •Foster Community
• •Be Visually and Verbally Cohesive

Social Perception

EarBobs DC is perceived as a charming, local, small-batch accessories brand with a strong, creative personality.

Copy Examples

• •Taco Tuesday just became an everyday thing. Introducing our new Taco Studs, because your ears deserve a fiesta too. Warning: may cause intense cravings and spontaneous margarita nights. #EarBobsDC #TacoBoutCute #HandmadeJewelry #QuirkyEarrings #DenverMaker
• •Seriously Fun, Seriously You. Life's too short for boring accessories. Explore our universe of lightweight, handcrafted earrings and other unique goodies, made for anyone and everyone. Find your perfect 'bob' today!
• •POV: You just launched the cutest pet bandanas and now your camera roll is 99% good bois. No regrets. Our 'Boops 'n Snoots' bandanas are officially pup-approved. Get your furry friend a custom look that will have the whole dog park talking. #BoopsNSnoots #EarBobsDC #DogBandana #DogsOfTikTok #HandmadeWithLove #DenverDogs
• •Come Say Hi, Denver! This weekend, we're bringing the fun to the Boulder Creek Festival! Come see all the weird and wonderful 'bobs' in person. From ghost-shaped studs to our famous pet bandanas, there’s something unique waiting for you. Support local and add a little joy to your accessory game! #EarBobsDC #BoulderCreekFestival #ShopLocalDenver #HandmadeEarrings #DenverEvents
• •Product Name: "Focus? Never Heard of It." Studs. Description: "Inspired by our official brand motto: 'focuses on not really having any focus.' These earrings are for the days when you're feeling a little bit of everything. Chaotic? Yes. Colorful? Absolutely. Lightweight, handcrafted, and guaranteed to be a conversation starter. Made with love, laser-cut precision, and a healthy dose of delightful distraction in Denver, CO."