Tono de Marca

The brand tone is multifaceted, reflecting its evolution and diverse audience, being authoritative and pioneering, rebellious and anti-establishment, direct and fan-centric, and adaptable and forward-looking.

Valores de Marca

• •Independence
• •Pioneering Spirit
• •Authenticity
• •Legacy and History
• •Artist Support

Mejores Prácticas

• •Always lean into the brand's rich history, using terms like "pioneering," "legendary," and "since 1985" to reinforce authority and authenticity.
• •Use language that resonates with the metal and rock community, embracing genre-specific terms and a direct, no-frills tone, as the audience appreciates being spoken to as knowledgeable insiders.
• •While maintaining a rebellious and anti-establishment edge, ensure all communications (especially customer service) are professional and clear to address negative feedback regarding operational execution.
• •Consistently remind customers that their purchases directly benefit the musicians, strengthening the brand's value of being a true partner to its artists.
• •Infuse all copy with genuine passion for music, whether celebrating classics or promoting new artists, as enthusiasm is infectious and authentic to the brand's core.

Percepción Social

The social perception of Earache Records is divided: older fans and industry veterans hold it in high regard for its legendary status and groundbreaking early releases, though some criticize past business practices; newer fans perceive the brand through its current artist roster and active social media presence; and e-commerce customers have mixed reviews, praising exclusive products from a legendary label but often expressing frustration with customer service, communication, and shipping delays.

Ejemplos de Copy

• •The Sound That Started a Revolution. Now on Wax. Before it was legendary, it was dangerous. This is the album that broke the rules, remastered from the original tapes. Own the unfiltered, untamed sound that defined a generation of metal. Limited to 500 copies worldwide. This isn't just a record; it's a piece of history.
• •Still independent. Still dangerous. Meet [Band Name]. They’re loud, they’re raw, and they don’t care what you think. This is the new wave of noise. Listen now at the link in bio. #EaracheRecords #NewMusic #HeavyMetal
• •Give The Gift of Noise. Black T-shirts, classic vinyl, and enough heavy metal to annoy the neighbors. Our holiday sale is on now. Support independent music and the artists who make it. Shop now.
• •See How the Chaos Was Made. We just unearthed rare studio footage from the recording of [Classic Album]. Step back in time and witness the making of a masterpiece. We were there then. You can be there now. Watch the full video exclusively on our YouTube channel.
• •For The Love of Extreme. Since 1985. We started in a bedroom with a passion for music that was too fast, too loud, and too much for the mainstream. Three decades later, not much has changed. We're still independent, still chasing the sounds that push the limits, and still run by the fans, for the fans. Welcome to Earache.