Brand Tone

Professional & Authoritative, Innovative & Forward-Thinking, Safety-Conscious & Reliable, Confident & Performance-Driven, Customer-Focused & Supportive

Brand Values

• •Safety
• •Innovation
• •Quality & Reliability
• •Performance
• •Customer Satisfaction & Support
• •Integrity & Expertise

Best Practices

• •Prioritize Safety and Reliability: Always weave in the core message of how AeroLEDs products contribute to safer flying and are built to last. Use words like "unwavering," "trusted," "proven," and "secure."
• •Highlight Innovation and Performance: Emphasize the advanced technology, superior brightness (e.g., candela, lumens where appropriate and understandable), efficiency (low power draw, long life), and pioneering spirit of the brand.
• •Maintain a Professional and Authoritative Tone: Use clear, precise language. While accessible, the tone should reflect expertise in aviation technology and standards (e.g., FAA-PMA certifications).
• •Showcase "Made in USA" and Quality Craftsmanship: Where appropriate, mention that products are designed and manufactured in Boise, Idaho, reinforcing quality and reliability.
• •Incorporate Customer Trust and Positive Outcomes: Leverage the strong positive social perception by subtly referencing pilot confidence, enhanced visibility experienced by users, and the "peace of mind" that comes with using trusted equipment. Use phrases like "fly confidently," "trusted by pilots worldwide."

Social Perception

Trusted & Respected, High-Quality (Premium), Innovative Leader, Excellent Customer Service, Enhanced Safety, Recent Acquisition

Copy Examples

• •Headline: See Further. Fly Safer. Trust AeroLEDs. Body: In the critical moments of flight, clarity is non-negotiable. AeroLEDs delivers unparalleled LED lighting, engineered for maximum visibility and unwavering reliability. Upgrade to AeroLEDs and illuminate your path with confidence. Because safety isn't just a feature, it's our foundation.
• •Social Media Post (Instagram - with a stunning night shot of a plane with AeroLEDs): Caption: Night transformed. ✨ Experience the brilliant difference AeroLEDs brings to the sky. Our advanced LED technology doesn't just light up the dark; it redefines it. #AeroLEDs #AviationLighting #NightFlight #LEDinnovation #FlySafe
• •Product Description Snippet (for a new landing light): Text: Introducing the [Product Name] – where pioneering innovation meets rugged reliability. Engineered with [X number] lumens for superior brightness and a 50,000-hour lifespan, this FAA-PMA certified LED landing light cuts through the challenging conditions, drawing less power and outlasting conventional lighting by years. Invest in clarity, invest in AeroLEDs.
• •Email Subject Line: Don't Just Fly, Command the Sky with AeroLEDs Email Body Excerpt: For over 15 years, AeroLEDs has been the trusted name in advanced aviation lighting, consistently pushing the boundaries of performance and safety. Our American-made LED solutions offer unmatched brightness and durability, ensuring you’re seen and can see, no matter the conditions. Discover the AeroLEDs advantage.
• •Website Banner Text: Text: Illuminate Your Mission: Advanced LED Lighting. Proven Reliability. Uncompromised Safety. AeroLEDs - Now a Whelen Aerospace Technologies Company.