Brand Tone

Nurturing & Comforting, Personal & Heartfelt, Inspired & Evocative, Natural & Conscious

Brand Values

• •Escape & Relaxation
• •Well-being & Self-Care
• •Quality & Craftsmanship
• •Personalization & Connection
• •Irish Heritage (for Éalú Ireland candles)
• •Sustainability/Eco-consciousness

Best Practices

• •Embrace "Escape" Vocabulary: Consistently use words and phrases that evoke relaxation, comfort, sanctuary, peace, and sensory experience (e.g., "unwind," "cocoon," "soothe," "aromatic journey," "tranquil").
• •Highlight the "Why": Go beyond describing the candle (scent, wax type) to explain the *feeling* or *benefit* it provides – the escape, the comfort, the personal connection. Connect back to the Irish meaning of Éalú.
• •Maintain a Warm and Empathetic Voice: Write as if you're speaking to a friend, understanding their need for relaxation and personal moments. If Grainne's story as a nurse and mum is public, subtly weave in that ethos of care.
• •Emphasize Natural & Conscious Choices: When mentioning ingredients (like soy wax), always link it back to the benefits for the customer and the environment (clean burn, non-toxic, sustainable). This reinforces a caring and responsible image.
• •Show, Don't Just Tell, Personalization: Instead of just saying "we offer personalized candles," share examples or scenarios of how they've been used to create special moments (e.g., "Imagine their delight unwrapping a candle that says..."). This makes the value more tangible and emotional.

Social Perception

Positive & Appreciative, Associated with Gifting & Special Occasions, Seen as a Creator of Ambiance, Trusted & Recommended, Potentially Confused with/Enhanced by "Ealu" Body Care

Copy Examples

• •Éalú: Your Moment to Escape. Unwind from the everyday. Our hand-poured soy candles fill your space with comforting Irish-inspired scents, crafting a sanctuary just for you. Light an Éalú candle and let the world melt away.
• •More Than a Candle, It's a Memory. From celebrating milestones to simply saying "thank you," create a truly personal gift with Éalú. Our bespoke soy candles capture your heartfelt messages, making every occasion unforgettable.
• •Breathe In Nature, Breathe Out Calm. Crafted with natural soy wax and inspired by the wild beauty of Ireland, Éalú Candles offer a cleaner, longer burn. Kind to you, kind to the planet. Find your signature scent of tranquility.
• •Gift the Scent of Serenity. Looking for a thoughtful present? An Éalú candle is an invitation to relax and recharge. Perfect for housewarmings, new mums, or anyone deserving of a little peace. Plus, the beautiful vessel is theirs to keep!
• •Éalú x [Collaborator Name]: A Symphony of Senses. Discover our limited edition [Scent Name] candle, created with our friends at [Collaborator Name]. A harmonious blend designed to [achieve desired feeling, e.g., "soothe your evenings" or "uplift your spirits"]. Indulge in this unique sensory escape.