Brand Tone

Playful and Vibrant, Practical and Functional, Approachable and Fashion-Forward, Confident and Unique

Brand Values

• •Quality and Durability: Products are "made for life," "splash-proof," and "tarnish-proof."
• •Versatility and Customization: The ability to change straps and use the bags for various purposes (cosmetics, sling bag, etc.) is a key feature.
• •Positive Energy and Fun: The brand aims to bring out positive energy through its colorful and unique products.
• •Mindful Consumption/Slow Fashion: Limited production quantities are highlighted to avoid over-production and maximize the value and love for the purchase.
• •Women-Led: The Philippine headquarters boasts an "all-women team."

Best Practices

• •Embrace Vibrant & Playful Language: Use enthusiastic and positive words. Incorporate a sense of fun and adventure, even when highlighting practical features. For example, instead of "The bag is water-resistant," try "Ready for a splash? Our bags laugh in the face of rain!"
• •Highlight Practicality with a Lifestyle Focus: Connect the functional benefits (waterproof, durable) to the user's lifestyle and experiences in India. "Keeps your essentials dry during monsoon adventures" or "Your trusty companion for bustling market explorations."
• •Maintain an Approachable yet Confident Voice: Be friendly and relatable, but also assert the uniqueness and quality of "The Original Splashkit." Avoid overly technical jargon; focus on the user's benefit and feeling.
• •Incorporate "Viajecito" and Travel/Adventure Subtly: Even though the product is a bag, weave in the "little trip" essence. Use words like "journey," "explore," "adventure," and connect the bag to being a great companion for these moments, whether big or small.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the vibrant, colorful, and often playful imagery used on Instagram and other platforms. If the image is energetic, the copy should reflect that. Consistency across visuals and text is key.

Social Perception

Innovative and Unique, Good Quality, Stylish and Trendy, Associated with Travel and Lifestyle

Copy Examples

• •Headline: Adventure-Proof Your Essentials with Viajecito IND! Body: Rain or shine, city strolls or beach days, our Splashkits keep your must-haves safe, dry, and stylish. Discover the original, vibrant, and life-proof bag that’s as ready for a "viajecito" as you are! #ViajecitoIND #Splashkit #WaterproofBag #StyleThatTravels
• •Headline: Color Your Journey! Body: Why settle for boring? The Viajecito Splashkit comes in a rainbow of hues to match your every mood and outfit. Lightweight, durable, and endlessly customizable. What color will your India adventures be? #ViajecitoSplash #ColorfulLife #IndianAdventures #FunctionalFashion
• •Headline: Meet Your New Go-To Bag: The Splashkit by Viajecito IND. Body: Tired of bags that can't keep up? The Splashkit is designed for life in India – splash-proof for unexpected downpours, tarnish-proof for lasting beauty, and spacious enough for all your day’s treasures. Fuss-free fashion is here. #OriginalSplashkit #MadeForIndia #EverydayStyle #ViajecitoEssentials
• •Headline: Less Worry, More Exploring. That's the Viajecito Promise. Body: Our limited-edition Splashkits aren’t just bags; they're your trusty companions for every Indian "viajecito." Crafted with care, designed for joy. Grab yours before it’s gone and embrace mindful, vibrant style. #ViajecitoIND #SlowFashion #PositiveEnergy #ExploreMore
• •Headline: From Manila With Love, Now Exploring India! Body: The original Splashkit, born from a passion for versatile and approachable fashion, has arrived in India! Experience the unique design, practical features, and burst of color that Viajecito brings to your daily adventures. #ViajecitoIndia #SplashproofStyle #UniqueAccessories #FashionMeetsFunction