Brand Tone

Friendly, Helpful, Enthusiastic, and Value-Oriented.

Brand Values

• •Customer Satisfaction
• •Curated Selection
• •Practicality and Enjoyment
• •Affordability and Accessibility
• •Building Relationships

Best Practices

• •Create a "Brand Voice" Quick Guide: Develop a simple document outlining your core tones (Friendly, Helpful, Enthusiastic, Value-Oriented). Include examples of "say this" (e.g., "You'll love how this simplifies...") vs. "not this" (e.g., "The product's advanced specifications include..."). Share this with anyone creating content.
• •Speak Directly to the Customer: Use "you" and "your" frequently to make the copy feel personal and customer-centric. Frame benefits around how they improve the customer's life (e.g., "You can save time," "You'll find this makes X easier").
• •Emphasize Solutions and Benefits: While features are important, lead with how the product solves a problem or makes life better, more fun, or more affordable for the customer. Connect emotionally by highlighting the positive outcomes.
• •Maintain an Enthusiastic and Positive Outlook: Use positive language, exclamation points where appropriate (but don't overdo it), and express genuine excitement for the products and the value they offer. This aligns with the "passion for finding and sharing" products.
• •Be Consistent Across All Channels: Ensure the friendly, helpful, and value-driven tone is present not just in ads, but on product pages, in email communications, social media captions, and even customer service interactions. Regular, albeit infrequent, social media posts should echo this established voice.

Social Perception

General E-commerce Retailer

Copy Examples

• •Headline: ✨ Brighten Your Day, Not Your Budget! ✨ Body: Looking for that perfect gadget to make life a little smoother? At Eagles Picks, we handpick awesome, helpful products that bring a smile without breaking the bank. Why not treat yourself to something fun and useful today? CTA: Discover Your Next Favorite Thing!
• •Headline: Make [Common Annoyance] a Thing of the Past! Solutions Inside! Body: We get it – [common annoyance] is no fun! That's why we're so excited about our [Product Name]. It’s designed to [solve key problem] effortlessly. Get yours and reclaim your time (and sanity!). We're a family business that loves finding these gems for you! CTA: Shop Smart Solutions Now!
• •Headline: Pet Love Made Easy (and Affordable!) 🐾 Body: Spoil your furry family member with our latest pick: the [Pet Product Name]! It’s [Benefit 1 for pet, e.g., super comfy] and [Benefit 2 for owner, e.g., easy to clean]. Because happy pets make happy homes, and we believe quality care shouldn't cost a fortune! CTA: Treat Your Best Friend!
• •Headline: 👋 Your Friends at Eagles Picks Found Something Cool For You! Body: Hey there! We're always on the lookout for unique finds and everyday essentials that offer great value. From clever kitchen helpers to the latest tech, we've got a little something to make your days better. Come see what’s new! CTA: Explore Our Latest Picks!
• •Social Media Post: Ready to upgrade your everyday? 🚀 Eagles Picks brings you fun, practical, and budget-friendly finds! We're passionate about making life easier, one awesome product at a time. #EaglesPicks #SmartShopping #GadgetLove #HomeHacks #ValueFinds Link: [Link to website/product category]