Brand Tone

empowering, artistic, individualistic, friendly, and slightly playful

Brand Values

• •Individuality & Self-Expression
• •Art & Creativity
• •Quality & Craftsmanship
• •Ethical & Purposeful Production
• •Sustainability
• •Community & Connection
• •Giving Back
• •Holistic Wellness

Best Practices

• •Embrace 'WERK': Continue using 'WERK' playfully (e.g., 'WERK your style,' 'WERKout,' '#teamWERKSHOP') to maintain a unique and recognizable brand voice.
• •Spotlight the Art & Artist: Always tie the products back to the original artwork and the founder, Tina Z. Use phrases like 'art-driven,' 'wearable art,' 'designed by artist Tina Z' to reinforce this core differentiator.
• •Speak to Individuality: Use empowering language that encourages self-expression and celebrates uniqueness. Address the customer as an individual with a distinct style and spirit.
• •Be Transparent & Authentic: Continue to share the brand’s commitment to ethical production, small-batch manufacturing in the USA, and sustainability efforts. This builds trust and resonates with conscious consumers.
• •Foster Community: Use inclusive language. Encourage interaction, user-generated content, and highlight the 'Body ♢ Mind' wellness aspect to connect with customers on a deeper level beyond just the product. Use calls to action that invite engagement and sharing.

Social Perception

premium, art-driven, ethical, and high-quality activewear brand with a strong, positive community around it

Copy Examples

• •Headline: Unleash Your Inner Masterpiece. Body: Why blend in when your leggings can roar, bloom, or tell a story? WERKSHOP: Wearable art, ethically crafted for your unique journey. #WerkYourArt
• •Headline: More Than Leggings. It's a Vibe. Body: From sun salutations to story time, our buttery-soft, artist-designed activewear moves with you. Embrace comfort, creativity, and a brand that gives back. #BodyAndMind #WERKSHOPWellness
• •Headline: Ethically Made. Artistically Driven. Uniquely You. Body: Discover activewear that’s as original as your spirit. Designed by our founder, Tina Z, and made with love in small batches in our LA studio. Feel good, inside and out. #SlowFashion #MadeInUSA
• •Headline: Ready to WERKout Your Way? Body: Whether you're chasing PRs or peaceful moments, our vibrant designs and premium fabrics are here to support your every move. Let your style speak volumes. #EmbraceIndividuality
• •Headline: Join the #teamWERKSHOP Family! Body: It's not just about leggings; it's about a community that celebrates art, movement, and living your best life. Share your WERKSHOP story and inspire others! #UniqueAsYouAre