Brand Tone

Scholarly, Authoritative, and Collaborative

Brand Values

• •Accessibility and Openness
• •Preservation of Cultural Heritage
• •Academic Rigor and Excellence
• •Collaboration and Networking
• •Innovation

Best Practices

• •Maintain a Scholarly and Formal Tone: Avoid overly casual or marketing-heavy language. The copy must reflect the academic integrity of the project. Use precise terminology and a respectful, authoritative voice.
• •Emphasize Collaboration and Partnership: Always frame the project as a collective achievement. Use words like "network," "consortium," "partners," and "community" to reinforce the brand's collaborative values.
• •Focus on the Mission of Access and Preservation: Every piece of communication should connect back to the core purpose: preserving cultural heritage and making it universally accessible for research and education.
• •Clearly Define the Audience for Each Communication: Tailor the message for different segments (e.g., senior academics, undergraduate students, museum curators, tourists). While the tone remains consistent, the specific benefits and calls to action should be audience-appropriate.
• •Highlight Authority through Association: Regularly mention key partners like Europeana and the European Commission to reinforce the project's credibility, importance, and scale. This builds trust and underscores its status as a premier resource.

Social Perception

Within its niche (academic, digital humanities, cultural heritage sectors), it is perceived as a monumental and highly valuable scholarly achievement, an essential tool for research, and a successful collaborative project. Among the general public, there is virtually no perception, as its core identity remains academic.

Copy Examples

• •Contribute to the world's most comprehensive digital epigraphy archive. The EAGLE Network invites researchers and institutions to partner in our mission to digitize and disseminate the inscriptions of the Greco-Roman world. Join our network of leading scholars and help shape the future of classical studies.
• •Go beyond the textbook. Access over 1.5 million primary source inscriptions from ancient Greece and Rome through the EAGLE.eu portal. A fundamental resource for your research papers, dissertations, and passion for the ancient world. Start exploring today.
• •EAGLE.eu has unified a continent's epigraphic heritage. By aggregating the collections of Europe's most prominent institutions, our network provides a single, interoperable gateway to the inscriptions that formed the bedrock of European culture. Explore our harmonized data and innovative research tools.
• •Your collection holds a piece of Europe's story. By partnering with EAGLE.eu, you can share your epigraphic artifacts with a global scholarly community and the public. We provide the platform, the standards, and the network to bring ancient inscriptions to a digital-first audience.
• •Unlock the secrets of ancient stones. The EAGLE mobile app allows you to discover the meaning of ancient Greek and Latin inscriptions you encounter in museums and at archaeological sites. Connect with history, understand the context, and explore the stories behind the artifacts.