Brand Tone

Adventurous & Inspiring, Practical & Reliable, Conscious & Responsible, Community-Oriented & Engaging, Heartfelt & Dynamic

Brand Values

• •Durability
• •Organization
• •Sustainability & Responsibility
• •Innovation
• •Versatility & Functionality
• •Travel as a Force for Good

Best Practices

• •Emphasize Durability and Reliability: Always highlight the robust construction and dependability of the products, referencing the "No Matter What®" warranty where appropriate. Use words like "tough," "dependable," "long-lasting," and "resilient."
• •Inspire Adventure and Exploration: Use active, evocative language that speaks to the thrill of discovery and travel. Incorporate phrases like "discover," "explore," "journey," "venture," and the brand's tagline "Find Your Unknown."
• •Showcase Practical Organization: Clearly communicate the benefits of Eagle Creek's organizational features (like the Pack-It™ System) and how they simplify travel. Use terms like "organized," "efficient," "smart packing," and "clutter-free."
• •Weave in Sustainability Naturally: Integrate messages about responsible materials and ethical production as a core brand feature, not just an afterthought. Highlight the use of recycled content and commitment to reducing environmental impact.
• •Maintain a Positive and Encouraging Voice: The tone should be supportive and empowering, making travelers feel capable and excited about their adventures, knowing their gear is reliable.

Social Perception

Positive Reputation for Quality and Durability, Trusted by Travelers, Appreciation for Sustainability Efforts, Valued Customer Service, Seen as an Investment, Brand Revitalization Noted

Copy Examples

• •Headline: Explore More. Worry Less. Our Gear's Got Your Back. Body: From hidden trails to bustling cityscapes, travel with the confidence that your essentials are secure and organized. Eagle Creek’s durable bags and smart packing solutions are built for the journey, no matter where your unknown leads. #AdventureReady #EagleCreek
• •Headline: Packed with Purpose. Made for the Planet. Body: Discover the world while protecting it. Our latest collection features innovative designs using recycled materials, because every adventure should leave a positive footprint. Travel organized, travel responsibly. #SustainableTravel #PackIt
• •Headline: 50 Years of Journeys. A Lifetime of Reliability. Body: For half a century, Eagle Creek has equipped explorers like you. Our No Matter What® Warranty isn't just a promise, it's our legacy. Invest in gear that goes the distance, adventure after adventure. #EagleCreek50 #BuiltToLast
• •Headline: Find Your Unknown. We’ll Handle the How. Body: The world is waiting. Focus on the experience, not the packing. Eagle Creek offers intuitive organization and rugged dependability, so you can embrace spontaneity and dive into discovery. #TravelOrganized #ExploreFreely
• •Headline: Less Landfill, More Landmarks. Body: Choose gear that’s as committed to the planet as you are to exploring it. With our focus on durable materials, repair programs, and increasing use of recycled content, your adventures can be more sustainable. #ResponsibleTravel #AdventureGear