Brand Tone

Helpful & Knowledgeable, Value-Oriented & Discount-Focused, Traditional & Established, Friendly & Approachable, Quality-Conscious

Brand Values

• •Customer Service Excellence
• •Value for Money
• •Heritage & Family
• •Wide Selection & Quality
• •Trust & Reliability

Best Practices

• •Emphasize Value and Quality Together: Always pair mentions of "discount" or "savings" with reminders of "designer brands," "premium quality," or "luxury" to avoid sounding merely cheap.
• •Incorporate Heritage and Trust: Regularly reference the "since 1940," "family-owned," or "generations of experience" to build credibility and warmth.
• •Maintain a Helpful, Guiding Voice: Use language that offers assistance, advice, and expertise (e.g., "Let us help you find," "Our experts recommend," "We're here to assist"). Reflect the excellent customer service praised in reviews.
• •Be Approachable and Personal: Even in written communication, try to emulate the friendly, personal service highlighted by customers. Use "we" and "you" to create a direct connection.
• •Showcase Selection and Authority: Confidently mention the breadth of brands and styles available, reinforcing Eades as a knowledgeable and comprehensive resource for wallpaper and fabric.

Social Perception

Trusted Source for Discounts, Reliable & Experienced, Excellent, Personalized Customer Service, Good Quality Products, A "Hidden Gem" or "Decorator's Secret"

Copy Examples

• •Headline: Decades of Design, Discounts You'll Adore. Body: Since 1940, Eades Wallpaper & Fabric has brought you the finest designer wallpapers and fabrics at prices that make luxury accessible. Our family is here to help yours beautify your home. Explore our collection and save!
• •Headline: Don't Just Decorate, Elevate – For Less! Body: Why pay full price for designer looks? Eades offers [Brand Name, e.g., Thibaut, Scalamandre] wallpaper and fabrics with significant savings. Get expert advice from our seasoned team.
• •Headline: Your Vision, Our Expertise, Unbeatable Prices. Body: Transforming your space is a journey we love to share. With an extensive range of quality brands and our commitment to personal service, Eades is your trusted partner in design. Call us for a quote – you’ll be delighted!
• •Social Media Post: Image: A stunning room featuring a designer wallpaper. Text: Dreaming of a [Style, e.g., "classic damask" or "bold floral"] refresh? Get this [Brand Name] look without breaking the bank! At Eades, we've been helping families create beautiful homes with discounted designer wallpaper & fabric for over 80 years. Our experts are ready to assist! Link in bio for current sales. #HomeDecor #InteriorDesign #Wallpaper #Fabric #DiscountDecor #FamilyBusiness
• •Email Subject: Unlock Designer Savings: Your Walls Will Thank You! Body: Dear [Customer Name], For generations, Eades Wallpaper & Fabric has been the trusted source for premium wallcoverings and fabrics at exceptional prices. Our knowledgeable team is dedicated to helping you find the perfect match for your style and budget. Discover our latest arrivals from top designers and enjoy the Eades promise of quality and value.