Brand Tone

Informative & Educational, Modern & Innovative, Caring & Reassuring, Trustworthy & Professional, Slightly Playful/Engaging (on platforms like TikTok)

Brand Values

• •Health & Wellbeing
• •Innovation & Technology
• •Clarity & Transparency
• •Customer Empowerment
• •Quality & Reliability

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the core tone (e.g., Informative, Innovative, Caring), key vocabulary (words to use/avoid), and common messaging points. Share this with anyone creating content.
• •Prioritize "Clarity" and "Safety" in Messaging: Consistently emphasize the benefits of being able to see inside the ear and the safety features of the products. This reinforces key brand values.
• •Educate, Don't Just Sell: Frame content around providing valuable information about ear health and hygiene. Product promotion should feel like a natural solution to the issues discussed.
• •Adapt to the Platform, Maintain Core Identity: While the tone on TikTok might be more informal than a product manual, the underlying values of innovation, health, and clarity should still resonate. Ensure the core message isn't lost when adapting to different channel styles.
• •Listen and Engage with Customer Language: Pay attention to how customers talk about the products and their ear care concerns. Incorporate their language (where appropriate) to make the brand more relatable, and address their questions and feedback in a tone that reflects care and professionalism.

Social Perception

Positive, Curious & Engaged, Mixed (common for online products), Seen as a Problem-Solver

Copy Examples

• •Headline (Website Banner/Ad - Informative, Innovative): See the Difference. Clean with Clarity. Discover Earluxy Smart Visual Ear Cleaners.
• •Social Media Post (Facebook/Instagram - Caring, Empowering): Tired of guessing? Our Earluxy visual ear cleaner gives you a clear view for safe and effective ear hygiene at home. Take control of your ear health today! #Earluxy #EarCare #HealthyHabits #Innovation
• •Product Description Snippet (Modern, Trustworthy): Engineered for precision and safety, the Earluxy Pro features a high-definition camera and soft, medical-grade silicone tips. Experience the future of ear cleaning with unparalleled clarity and confidence.
• •Email Subject Line (Engaging, Benefit-driven): Unlock a New Level of Clean: Your Ears Will Thank You!
• •TikTok Video Caption Idea (Playful, Educational): Cotton swabs are out! 🙅‍♀️ See what you've been missing with Earluxy! 😉✨ #earwaxremoval #satisfying #earcamera #smarttech #earluxy