Brand Tone

Professional & Reliable, Confident & Established, Innovative & Forward-thinking, Customer-centric (Implied), Proud & Rooted

Brand Values

• •Durability & Quality ("Built to last")
• •Sustainability
• •Reliability & Trust
• •Innovation & Development
• •Customer Satisfaction
• •Long-term Perspective
• •Entrepreneurial Spirit
• •Responsibility

Best Practices

• •Emphasize "Built to Last": This core message should resonate in copy across all platforms, whether discussing product durability, customer relationships, or company stability. It speaks to quality, reliability, and long-term value.
• •Highlight Swedish Heritage & Engineering: Leverage the positive connotations of Swedish design and manufacturing (precision, quality, reliability). Phrases like "Swedish-engineered," "Smålandish roots," or "Made in Smålandsstenar" can reinforce trust.
• •Maintain a Professional and Confident Voice: Copy should be clear, direct, and authoritative, reflecting EAB's expertise and established position in the market. Avoid overly casual language.
• •Integrate Sustainability Authentically: When mentioning sustainability, connect it to tangible actions (e.g., fossil-free steel, durable products that reduce waste) rather than using vague buzzwords. This reinforces their commitment and innovation.
• •Focus on Solutions and Partnership: Frame products not just as items, but as solutions that help clients achieve their goals. Emphasize collaboration and EAB's role as a long-term partner in their success.

Social Perception

Positive Employer Image, Industry Leader, Reliable & High-Quality Provider, Innovative in Sustainability, Flexible and solution-oriented partners.

Copy Examples

• •Headline: EAB: Engineered for Generations. Built to Last. Body: In a world of temporary fixes, EAB delivers permanent solutions. Our Swedish-engineered steel buildings, doors, and storage systems are crafted for enduring performance. Invest in quality that stands the test of time. Your future, secured. Target Audience: Businesses looking for long-term infrastructure. Platform: LinkedIn, Website.
• •Headline: Smart Storage. Sustainable Steel. Swedish Precision. Body: Optimize your space and future-proof your operations with EAB. From innovative Radioshuttle® warehouse solutions to doors and steel structures built with fossil-free steel, we're constructing a more efficient and sustainable tomorrow. Target Audience: Logistics managers, environmentally conscious businesses. Platform: Industry publications, Website, Instagram.
• •Headline: More Than Steel and Doors: We Build Partnerships. Body: At EAB, "Built to last" isn't just about our products—it's about our relationships. For over 65 years, we've collaborated with businesses worldwide, delivering customized solutions and unwavering support. Let's build your success story together. Target Audience: Potential B2B clients seeking reliable suppliers. Platform: Facebook, LinkedIn.
• •Headline: The Strength of Småland. The Future of Construction. Body: Rooted in Swedish tradition, driven by innovation. EAB combines decades of manufacturing excellence with a commitment to sustainable practices. Discover how our doors, steel buildings, and storage solutions offer unmatched quality and a smaller environmental footprint. Target Audience: Businesses valuing heritage, quality, and sustainability. Platform: Website About Us, Corporate Brochures.
• •Headline: Your Vision. Our Expertise. Unshakeable Structures. Body: Bring your ambitious projects to EAB. We provide the robust steel structures, industrial doors, and intelligent warehouse systems you need, all engineered to your exact specifications and built to endure. Challenge us with your next build. Target Audience: Architects, construction firms, project managers. Platform: LinkedIn, Trade Show Materials.