Brand Tone

Passionate & Knowledgeable, Trustworthy & Transparent, Personal & Approachable, Appreciative of Craftsmanship & History, Curated & Discerning

Brand Values

• •Quality & Authenticity
• •Uniqueness & Character
• •Customer Satisfaction
• •Passion for Design
• •Sustainability

Best Practices

• •Emphasize the Story: For each significant piece, briefly touch upon its known history, designer, or the unique characteristics that give it personality. Use phrases like "rich in history," "tells a story," "crafted by."
• •Be Honest and Detailed in Descriptions: Maintain transparency about the condition of vintage items, including any restoration. This builds trust. Use clear, descriptive language that highlights both beauty and any imperfections.
• •Use Passionate and Evocative Language: Words like "iconic," "timeless," "handpicked," "curated," "rare," "treasure," and "character" align with the brand's enthusiastic and discerning voice.
• •Maintain a Friendly and Personal Touch in Communications: Whether in email responses, social media comments, or Etsy messages, ensure a helpful, approachable, and appreciative tone. Referencing the "we" of the small business can enhance this.
• •Focus on Quality and Craftsmanship: Highlight the materials, construction, and design integrity of the pieces, reinforcing the value of investing in vintage over mass-produced items.

Social Perception

Highly Reputable Seller, Source of Unique & Desirable Pieces, Trustworthy & Reliable, Knowledgeable & Passionate

Copy Examples

• •Rediscover the art of timeless design. This 1960s teak sideboard, attributed to the visionary [Designer Name], isn't just furniture; it's a conversation piece, lovingly restored to bring its unique character and warm history into your modern home. Explore the details that make it truly one-of-a-kind.
• •At Vintage Mid Century, our passion is unearthing an authentic slice of design history. We meticulously source and curate unique mid-century and antique treasures, each with its own story to tell. We believe in quality that endures and style that transcends eras, helping you find that perfect piece to make your space truly yours.
• •Freshly sourced and brimming with character! ✨ This week's arrivals include a stunning [Item Name] and a rare [Item Name by Designer]. Each piece has been handpicked for its exceptional design and enduring quality. See the full collection and find your next vintage gem on our website (link in bio!). #VintageFinds #MidCenturyModern #InteriorDesign
• •Timeless Treasures Unveiled: Explore Our Latest Vintage Collection
• •Imagine the stories this [Item Type] could tell… ✨ Bringing history and style to your home, one unique piece at a time. DM us for details or tap to shop! #VintageHome #MidCenturyDecor #SustainableStyle