Brand Tone

Empowering & Positive, Feminine & Passionate, Trendy & Sophisticated, Friendly & Approachable, Enthusiastic

Brand Values

• •Self-Esteem & Confidence
• •Fashion & Style
• •Sisterhood & Connection
• •Quality & Appeal
• •Customer Happiness

Best Practices

• •Always Lead with Empowerment: Frame product benefits around how they make the customer *feel* (confident, beautiful, powerful), not just how they look.
• •Maintain a Passionate & Feminine Voice: Use enthusiastic language, warm greetings, and terms that resonate with a celebration of femininity (e.g., "glow," "radiant," "shine," "darling," "gorgeous").
• •Keep it Trendy but Timeless: While highlighting new arrivals and trends, ensure the underlying message of elegance and sophistication remains. Avoid overly fleeting slang if it doesn't align with sophistication.
• •Be Approachable and Interactive: Use questions, emojis (appropriately), and a friendly tone, especially on social media, to encourage engagement and build community. Address customers directly and warmly.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that embody the brand's values (e.g., "elevate," "confidence," "powerful," "sophistication," "radiant," "dream," "passion") and use them consistently across all communications. Similarly, list words/tones to avoid.

Social Perception

The brand appears to be perceived positively by its followers. Comments often include praise for the clothes and expressions of desire to purchase. The reposting of customers wearing Kéline Store items indicates a degree of customer loyalty and willingness to publicly associate with the brand. The brand is likely seen as a source of fashionable and confidence-boosting clothing primarily within its Brazilian market.

Copy Examples

• •✨ Hello, gorgeous! Ready to turn heads? Our new 'Aurora' dress just dropped, designed to make you feel as radiant as a sunrise. Embrace your power, embrace your style. Shop now and let your confidence shine! 💖 #KelineStore #NewCollection #FeelPowerful #TrendyFashion
• •Kéline Store: Where Fashion Meets Confidence. Discover pieces that elevate your self-esteem and celebrate your unique elegance. Fall in love with your look.
• •Psst... A little something to make you sparkle ✨ (+ a special treat inside!)
• •From boardroom chic to weekend glam, the 'Isabella' blouse is your new best friend. Crafted with love and an eye for sophistication, it’s more than just a blouse – it’s a statement of your effortless elegance. Feel confident, look incredible. 💕
• •Which Kéline look makes you feel most UNSTOPPABLE? 💃