Brand Tone

Friendly and Approachable, Informative and Helpful, Eco-conscious and Caring, Modern and Clean, Slightly Playful

Brand Values

• •Sustainability/Eco-friendliness
• •Pet Well-being
• •Cleanliness and Hygiene
• •Quality and Effectiveness
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the key elements of your brand tone (e.g., friendly, informative, eco-conscious, slightly playful), with examples of do's and don'ts for common communication scenarios.
• •Know Your Audience: Continue to understand the concerns, preferences, and language of your target audience (eco-conscious cat owners) to ensure your tone resonates with them.
• •Be Consistent Across All Channels: Ensure that the tone used on your website, social media, email marketing, and customer service interactions is aligned. Whether it's a product description or a reply to a comment, it should sound like it's coming from the same brand.
• •Train Your Team: Anyone responsible for creating content or interacting with customers should be familiar with and trained on the brand's tone of voice.
• •Review and Adapt: Regularly review your communications. Are they still reflecting your intended tone? Is the audience responding well? Be open to slight adaptations as the brand grows, but ensure core tonal elements remain consistent.

Social Perception

Positive among Users, Niche but Growing Awareness, Trustworthy (for its claims), Australian Focused

Copy Examples

• •Headline (Eco-conscious, Informative): Happy Cat, Happy Planet. Make the switch to Barely There Tofu Litter – a naturally better choice for your furry friend and our Earth.
• •Social Media Post (Friendly, Playful): Say goodbye to dusty paw prints and hello to purrfectly clean floors! ✨ Our Barely There Tofu Litter is so low-tracking, your vacuum might actually miss you. 😉 #TofuLitterMagic #CleanHomeHappyCat
• •Product Description Snippet (Helpful, Modern): Experience the Barely There difference. Our plant-powered tofu litter offers superior absorbency and fast clumping, making scoop time a breeze. Plus, it's flushable and compostable for ultimate convenience and a lighter paw-print on the planet.
• •Email Subject Line (Caring, Benefit-driven): Give Your Cat the Gift of a Healthier Litter Box (and Yourself a Cleaner Home!).
• •Ad Copy (Direct, Eco-conscious): Tired of harsh chemical litters? Barely There Tofu Litter is plant-based, biodegradable, and loved by cats. Shop now for a gentler, greener clean.