Brand Tone

Elegant, Sophisticated, Artistic, Expressive, Quality-Conscious, Confident, Stylish, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Beauty & Aesthetics
• •Protection & Functionality
• •Customer Satisfaction
• •Sustainability (potentially)

Best Practices

• •Highlight the unique materials (exotic woods, shells) and craftsmanship.
• •Emphasize the phone case as a fashion accessory and a form of self-expression.
• •Use elegant and sophisticated language, but maintain an approachable tone.
• •Showcase the artistic designs and the 'wearable art' aspect of the cases.
• •Incorporate user testimonials and positive reviews to build trust.

Social Perception

Perceived as a premium, stylish accessory with unique designs and high-quality craftsmanship, offering good value for the price.

Copy Examples

• •"Elevate your everyday style with our handcrafted phone cases, featuring exotic woods and shells. A statement piece that protects your device."
• •"Express your individuality with a Thalia Case. Wearable art, handcrafted in California."
• •"Experience the luxury of handcrafted phone cases. Made with the finest materials for style and protection."
• •"More than just a phone case, it's a reflection of you. Discover our unique designs and make a statement."
• •"Handmade in California, our phone cases are crafted with passion and precision, ensuring your device is always in style."