Brand Tone

Aspirational & Elegant, Empowering & Confident, Trendy & Youthful, Customer-focused & Reassuring, Personal & Handcrafted

Brand Values

• •Feminine Allure & Elegance
• •Meticulous Craftsmanship & Quality
• •Customer Satisfaction
• •Empowerment & Individuality
• •Timelessness & Modernity
• •Personalization/Customization
• •Sustainability (in packaging)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, empowering, youthful, reassuring), key messaging pillars (craftsmanship, feminine allure, empowerment), approved vocabulary, and words to avoid. Share this with anyone creating content.
• •Know Your Audience, Adapt by Platform: While the core tone remains consistent, allow for slight variations to suit the platform. For instance, TikTok can be more playful and informal than a formal product description, but the underlying values of elegance and empowerment should still resonate.
• •Storytelling over Hard Selling: Weave narratives around the pieces, their inspiration (e.g., Istanbul, feminine allure), or how they make the wearer feel. This aligns with the every adornment tells a story concept.
• •Consistent Visuals and Language: Ensure that the language used in captions, product descriptions, and ads complements the visual style. If the visuals are elegant and minimalist, the copy should reflect that sophistication.
• •Engage Authentically: When responding to comments or messages on social media, maintain the established brand tone. Be helpful, positive, and reinforce the brand's values in your interactions. If addressing concerns (like those on Şikayetvar), do so with empathy and a commitment to customer satisfaction, reflecting the stated value.

Social Perception

Positive (Etsy), Mixed (based on general jewelry market & potential for confusion), Visually Appealing, Emerging Brand, Association with Euphoria

Copy Examples

• •Instagram Post (New Collection): Unlock your inner radiance. ✨ Our new 'Stardust Collection' has arrived, handcrafted to make you feel like the masterpiece you are. Discover pieces that whisper elegance and shout confidence. Shop now via the link in bio. #EuphoristJewelry #NewCollection #EmpoweredElegance #MinimalistJewelry #ShineBright
• •Product Description (Necklace): The 'Seraphina' Necklace: A delicate dance of sterling silver and light. More than just an accessory, it's a reminder of your unique grace and strength. Designed in Istanbul, handmade with meticulous care, and ready to become a part of your story. Let it rest near your heart as a symbol of your own beautiful euphoria. Materials: 925 Sterling Silver, micron gold plating.
• •TikTok Video Concept Caption: Styling our 'City Lights' hoops three ways! 🏙️✨ From office chic to weekend glam, these versatile beauties are your new go-to for an instant confidence boost. Which look is your fave? 👇 #Euphorist #JewelryStyling #EverydayLuxury #TikTokFashion #GetTheLook #HandmadeJewelry
• •Email Subject Line (Sale): A Little Sparkle, A Lot of You: Up to 25% Off Your Euphorist Favorites! (Body Snippet): Adorn yourself with pieces that reflect your unique brilliance. For a limited time, enjoy exclusive savings on our handcrafted jewelry, designed to empower and enchant. Find your next treasure...
• •Website Banner: Euphorist: Crafted in Istanbul. Designed for Your Story of Grace & Empowerment. Discover Timeless Elegance.