Brand Tone

Adventurous, Playful, Enthusiastic, Modern and Trendy

Brand Values

• •Discovery and Novelty
• •Variety and Global Sourcing
• •Quality
• •Customer Experience
• •Accessibility

Best Practices

• •Create a "Brand Voice" Guide: Document the key characteristics of your tone (e.g., adventurous, playful, enthusiastic, worldly), including approved words/phrases and things to avoid. Share this with anyone creating content.
• •Use Storytelling: Frame product descriptions and social media posts around the "adventure" and "discovery" of new flavors and global treats. Talk about the origin or uniqueness of the snacks.
• •Incorporate User-Generated Content (UGC): Encourage customers to share their "Hyperama adventures" (unboxing, taste tests) and feature their posts. This naturally reinforces the excitement and discovery aspect.
• •Maintain Visual Consistency: Ensure that an adventurous, colorful, and playful aesthetic is used across all platforms, matching the website design, to reinforce the brand's personality.
• •Train Customer Service: Ensure that customer interactions, even in support scenarios, reflect the friendly, enthusiastic, and helpful aspects of the brand value proposition. Every touchpoint should feel like part of the "exciting snacking experience."

Social Perception

Customers likely perceive it as a fun, go-to place for unique, imported, or hard-to-find snacks and drinks – a novelty or treat purchase. It would appeal to snack enthusiasts, people looking for specific international products they can't find locally, or those wanting to try new things. The association with "The Future of Snacking" could create an expectation of new, innovative, or trending products.

Copy Examples

• •Headline: Tired of the Same Old Snacks? **Your Global Flavor Adventure Starts Now at Hyperama!** *Body:* Stop dreaming about those viral TikTok treats and hard-to-find international candies. We bring the world's most exciting snacks and drinks right to your door, Canada-wide! What will you discover today?
• •Product Feature (e.g., a rare Japanese Kit Kat): Unlock a New Level of Yum! ✨ *Body:* Ever tried [Flavor] Kit Kats from Japan? Get ready for a mind-blowing taste sensation! Hyperama scours the globe for unique treasures like these. Limited stock – grab your passport to deliciousness!
• •Social Media Post: Warning: May cause extreme happiness! 😉 *Body:* Our latest shipment of exotic goodies has landed, and it's EPIC. From spicy Korean chips that kick to sweet European chocolates that melt in your mouth – we're restocking your adventure fuel. Tap the link in bio to explore the delicious unknown! #Hyperama #FutureOfSnacking #ExoticSnacksCanada #TreatYourself
• •Email Subject: Psst... Your Next Snack Obsession is Inside. *Body:* Hey Snack Explorer! Ready to ditch the mundane and dive into a world of flavor? Hyperama is packed with international treats waiting to be discovered. Click here for a taste of adventure (and maybe a sweet deal!).
• •Website Banner: Beyond the Ordinary. Beyond the Expected. This is Hyperama. *Body:* We're not just a candy store; we're your curators of cool, your suppliers of surprise, your ticket to the most exciting snacks on the planet. Welcome to The Future of Snacking.