Brand Tone

Informative, trendy, solution-oriented, and accessible.

Brand Values

• •Efficacy and Results
• •Korean Beauty Inspired
• •Accessibility
• •Modernity/Trend-Awareness

Best Practices

• •Use trending sounds and visuals to showcase product application and results on TikTok.
• •Focus content on promoting Korean skincare, collagen masks, and achieving 'glass skin'.
• •Debunk skincare myths and explain the benefits of the brand's approach in a clear, accessible way.
• •Emphasize customer service and clear return policies to build trust.
• •Monitor and engage with social media sentiment to understand customer needs and address concerns.

Social Perception

Trustworthy, modern, trend-aware, and focused on delivering visible results through Korean beauty inspired skincare.

Copy Examples

• •Achieve the coveted 'glass skin' look with our exclusive Korean collagen mask!
• •Suffering from dry or irritated skin? Discover the hydrating power of K-beauty.
• •Rapid shipping and easy returns: your satisfaction is our priority!
• •Debunking skincare myths, one collagen mask at a time. #skincare #collagene #glassskin
• •Just discovered the Korean collagen mask and my skin is glowing! ✨ #skincarecoreana