Brand Tone

Friendly and Approachable, Trendy and Stylish, Caring and Comfort-Focused, Playful and Cute, Community-Oriented

Brand Values

• •Animal Welfare and Comfort: Prioritizing the comfort and well-being of dogs through carefully designed products.
• •Quality: Offering "kwalitatieve producten" (quality products) that are durable and well-made.
• •Style and Design: Providing fashionable and aesthetically pleasing accessories for pets, keeping up with trends.
• •Customer Satisfaction: Ensuring a positive customer experience through good service, fast delivery, and an easy return/exchange policy.
• •Community: Building a "family" of Woofle customers and their pets.

Best Practices

• •Create a "Woofle Voice" Guide: Develop a simple internal guide outlining key tone characteristics (e.g., "always friendly, use positive language, incorporate playful puns where appropriate, be caring towards pets and owners"). Include approved emojis and common phrases like "Woofle Family."
• •Focus on the "Why": Always circle back to the core values: comfort for the dog, quality for the owner, and the joy of the pet-owner relationship. Let these values shine through the language used.
• •Speak to the "Dog Parent Persona": Understand the target audience – likely caring, modern dog owners who see their pets as family and enjoy high-quality, aesthetically pleasing products. Write as if speaking directly to them.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how happy customers talk about the brand and products in their reviews and social media posts. Mirroring their positive language and enthusiasm can enhance authenticity and connection. Phrases like "Our dog loves it!" or "So soft and beautiful!" can inspire copy.
• •Maintain Consistency Across All Channels: Ensure the friendly, stylish, and caring tone is present everywhere – from website copy and product descriptions to social media captions, email marketing, and even customer service interactions. Regular review of content across platforms can help maintain this consistency.

Social Perception

High-Quality Products, Comfort for Dogs, Stylish and Attractive, Excellent Customer Service, Trustworthy

Copy Examples

• •Instagram Post (Image: Dog looking happy in a Teddy harness set): "Pawsitively stylish and oh-so-comfy! 🥰 Spoil your furry best friend with our new Teddy Collection. Because every walk should feel like a warm hug! #WoofleFamily #DogComfort #TeddyLove #HappyPups"
• •Facebook Ad (Carousel of matching sets): "Twinning is winning! 🐶💕 Explore our matching Teddy and Ivory sets – designed in Rotterdam for ultimate comfort and head-turning style. Which look will your pup rock? Shop now & get free shipping over €50! #WoofleNL #DogFashion #MatchingSets #StylishPooch"
• •Website Banner (Homepage): "Welcome to the Woofle Family! 🎉 Discover hip, comfortable, and high-quality accessories that make every adventure with your dog even better. Designed with love, worn with joy. [Shop New Arrivals]"
• •Product Description (Teddy Bow Tie): "Add a dash of dapper to your dog's day! Our adorable Teddy Bow Tie is the paw-fect accessory for special occasions or just an extra cute Tuesday. Made with soft, quality materials because your pup deserves the best (and to look the cutest!). Easy to attach, even easier to love! 😉 #WoofleStyle #DogBowTie #CuteAndComfy"
• •Email Newsletter Subject Line: "🐾 Spoil Your Pup! Cosy Comfort & New Styles Just Dropped at Woofle! 🐾" (Email Body Snippet): "Hey [Customer Name] & [Pet's Name, if known]! Get ready for happier wags and more stylish strolls. Our latest collection, designed with your dog's ultimate comfort and your keen eye for style in mind, has just landed..."