Brand Tone

Mystical & Enchanting, Empowering & Spiritual, Authentic & Passionate, Artistic & Darkly Alluring, Knowledgeable & Guiding (Subtly)

Brand Values

• •Individuality & Self-Expression
• •Spirituality & Magic
• •Craftsmanship & Quality
• •Authenticity
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., mystical, empowering, artistic), preferred vocabulary (e.g., "coven," "talisman," "ethereal," "shadows"), and words to avoid. Share this with anyone creating content.
• •Immerse in the Niche: Continuously engage with the spiritual, witchy, and crystal communities. Understand their language, symbolism, and current conversations to ensure authenticity.
• •Prioritize Evocative Language: Use sensory details and descriptive adjectives that appeal to the imagination and emotions. Words like "shimmering," "ancient," "whispering," "velvet," "moonlit" can create the desired atmosphere.
• •Incorporate Storytelling: Weave narratives around products, their origins, their supposed powers, or the lifestyle they represent. This makes the brand more engaging and memorable.
• •Maintain Visual-Textual Harmony: Ensure that the copy consistently complements the brand's visual identity. The dark, mystical aesthetic of the images should be mirrored in the tone and style of the text. For example, bright, bubbly language would clash with a gothic visual theme.

Social Perception

A Go-To Source for Unique, Witchy & Crystal Items, High Quality & Beautifully Crafted, Authentic to its Niche, Aesthetic & Inspiring, Trustworthy (within its community)

Copy Examples

• •Product Ad (New Moon Necklace): Embrace the shadows and the silent whispers of the New Moon. Our Obsidian Eclipse Necklace is handcrafted to shield your spirit and amplify your intentions as you step into new beginnings. Wear the night, own your magic. ✨ #NewMoonMagic #CrystalProtection #Amytheice
• •Instagram Caption (Crystal Ring): Let the ancient wisdom of Amethyst guide your intuition. This raw Amethyst ring isn't just an adornment; it's a conduit to your inner seer. Feel its calming power, awaken your third eye. What truths are waiting for you? 💜🔮 #CrystalJewelry #AmethystPower #SpiritualAdornment #WitchyVibes
• •Website Banner (Homepage): Unearth Your Magic. Discover handcrafted crystal talismans and mystical wares designed to empower your journey and adorn your spirit. Welcome to Amytheice.
• •Email Subject Line (Sale): 🌙 Spells of Savings: Enchanting new prices on your favorite mystical treasures...
• •About Us Snippet (Social Media): We are Amytheice – purveyors of handcrafted crystal jewelry and witchy wares, born from a love of the arcane and the earth's hidden treasures. Each piece is a spell, an intention, a fragment of magic for your journey. Join our coven. ✨