Brand Tone

Informative, Experienced, Traditional, Supportive (aiming to help woodworkers), potentially Inconsistent, Unresponsive

Brand Values

• •Craftsmanship & Tradition
• •Resourcefulness & Enablement
• •Comprehensive Selection

Best Practices

• •Acknowledge and Address Feedback: Transparency in acknowledging and fixing these problems can help rebuild trust.
• •Reinforce Expertise and Heritage: Consistently highlight the 'decades of experience' and the rich history, including the Wildwood Designs legacy, to build authority and trust.
• •Focus on the 'Why': Connect with the emotional aspect of woodworking – the joy of creation, the pride in a finished project, the tradition of making things by hand.
• •Maintain Clarity and Honesty: Be upfront about what's included in plans (instructions and patterns only), shipping times, and return policies directly in product descriptions and FAQs.
• •Improve Communication Channels & Responsiveness: Ensure phone lines and email are actively monitored and responsive. Provide tracking for shipments.

Social Perception

Established & Knowledgeable, Mixed Customer Service Experience, Valued by Hobbyists (Historically), Concerns about Reliability (Recent)

Copy Examples

• •Headline: Unlock Your Inner Craftsman. Body: With decades of experience and a vast library of woodworking plans and quality supplies, Cherry Tree Toys is your trusted partner in bringing your wooden creations to life. Start your next project today!
• •Headline: From Blueprint to Beautiful: We Provide the Foundation. Body: Don't just dream about your next woodworking masterpiece. Our detailed plans, specialty wood parts, and essential tools empower you to build it with confidence.
• •Headline: The Joy of Creating, The Quality You Deserve. Body: At Cherry Tree Toys, we share your passion for woodworking. That's why we offer an extensive selection of supplies and patterns, ensuring every cut, carve, and assembly is a step towards a cherished heirloom.
• •Headline: More Than Just Wood and Plans – It's a Legacy. Body: For generations, woodworkers have trusted Cherry Tree Toys. Discover our heritage of quality and dedication, and let us help you craft something truly special.
• •Headline: Your Project Starts Here. Your Imagination's the Limit. Body: Whether you're a seasoned scroller or a weekend woodworker, find everything you need at Cherry Tree Toys. Explore our collection and get inspired!