Brand Tone

Elegant & Aspirational, Reassuring & Safe, Inspiring & Creative, Warm & Inviting, Helpful & Informative

Brand Values

• •Quality & Realism
• •Safety & Peace of Mind
• •Ambiance & Atmosphere
• •Customer Satisfaction
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Align All Channels
• •Focus on Benefits and Emotion
• •Train and Empower Your Team
• •Review and Refine Regularly

Social Perception

Likely perceived as a provider of high-quality, realistic, and safe decorative lighting solutions. Customers who purchase probably value the aesthetic and safety benefits. General public perception of flameless candles is generally positive, seen as a safe, versatile, and often beautiful alternative to real candles, suitable for various settings and décor styles. CRITICAL ISSUE - Brand Confusion: The most significant factor affecting social perception is the extreme disconnect between the `flamelesscandle.net` website and the Heater Shop social media presence.

Copy Examples

• •Experience the Glow, Without the Worry. Discover the original beauty of flameless candles.
• •Meticulously crafted to capture the dance of a true flame, our Ambiance Pillar Candle transforms any room into a serene sanctuary. Safe for every moment, stunning in every setting.
• •Create your haven of tranquility. ✨ Our flameless candles offer the warm, inviting atmosphere you love, with the peace of mind you deserve. How do you style your moments of glow? #FlamelessAmbiance #SafeGlow #HomeSanctuary
• •Invite Timeless Elegance Into Your Home – Safely.
• •5 Ways to Elevate Your Evenings with the Safe & Stunning Glow of Flameless Candles.